[February 13, 2015] |
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International Franchise Association Selects Constant Contact as Preferred Email Marketing Vendor
Constant
Contact®, Inc. (NASDAQ: CTCT) has been selected as the preferred
email marketing vendor by the International
Franchise Association (IFA), the oldest and largest organization
representing franchising worldwide. A longtime member and partner of the
IFA, Constant Contact (News - Alert) will be expanding the scope of the partnership as
the preferred email vendor, offering email and other online marketing
solutions to the IFA and its members - franchisees, franchisors and
suppliers - along with education focused on how to drive successful
marketing campaigns.
"Constant Contact's mission is to help small businesses succeed, and we
know that franchise success means small business success. We are
committed to meeting the unique needs of franchise systems and ensuring
that both franchisees and franchisors are seeing success with their
marketing efforts," said Will Yapp, vice president of business
development at Constant Contact. "Through our Constant Contact for
Franchise program, we've helped more than 750 franchise brands enable
localized online marketing at the franchisee level while providing
franchisors with brand control, centralized reporting, and dedicated
support for their networks. We're looking forward to assisting even more
franchise brands in the years ahead."
Constant
Contact for Franchise is a program for franchise systems, deigned
specifically to meet their unique needs. Participating franchises have
access to email marketing and a suite of other online marketing tools,
including surveys, event management, social campaigns and coupons. They
can also list and centrally manage franchisees' critical business
information across search engines, review sites, directories and mobile
apps.
In addition to this robust product offering, franchise partners can
custom tailor the tools and level of support to best suit their
marketing needs. Constant Contact offers training and education, along
with a suite of services ranging from template creation and quick-start
services to a complete do-it-for-me (DIFM) service to assist franchisees
and franchisors to quickly and successfully accomplish their marketing
goals while meeting the demands of running their business.
"We selected Constant Contact as IFA's preferred email marketing vendor
not only for its world-class products, but also because of its long-time
dedication and success in the franchise space," said IFA President & CEO
Steve Caldeira, CFE. "IFA is extremely pleased to partner with Constant
Contact to help our members take their online marketing to the next
level to help grow this great industry."
IFA Annual Convention
Constant Contact will be onsite at the IFA Annual Convention being held
in Las Vegas from February 15-18 at the MGM Grand Hotel. To learn more
about Constant Contact for Franchise and the new partnership with IFA,
visit booth #529, or attend the Constant Contact-sponsored Digital
Marketing & Technology Summit on Monday, February 16th, 9 am -
noon.
About the International Franchise Association
Celebrating 55 years of excellence, education and advocacy, the
International Franchise Association is the world's oldest and largest
organization representing franchising worldwide. IFA works through its
government relations and public policy, media relations and professional
development programs to protect, enhance and promote franchising. More
than 780,000 franchise establishments support nearly 8.9 million direct
jobs, $890 billion of economic output for the U.S. economy and 3 percent
of the overall U.S. Gross Domestic Product (GDP). IFA members include
franchise companies in over 300 different business format categories,
individual franchisees and companies that support the industry in
marketing, law, technology and business development.
About Constant Contact®, Inc.
Constant Contact helps small businesses do more business. We have been
revolutionizing the success formula for small businesses, nonprofits,
and associations since 1998, and today work with more than 600,000
customers worldwide. The company offers the only all-in-one online
marketing platform that helps small businesses drive repeat business and
find new customers. It features multi-channel marketing campaigns
(newsletters/announcements, offers/promotions, online listings,
events/registration, and feedback) combined with shared content,
contacts, and reporting; free award-winning coaching and product
support; and integrations with critical business tools - all from a
single login. The company's extensive network of educators,
consultants/resellers, technology providers, franchises, and national
associations offer further support to help small organizations succeed
and grow. Through its Innovation Loft, Constant Contact is fueling the
next generation of small business technology.
Constant Contact and the Constant Contact Logo are registered
trademarks of Constant Contact, Inc. All Constant Contact product names
and other brand names mentioned herein are trademarks or registered
trademarks of Constant Contact, Inc. All other company and product names
may be trademarks or service marks of their respective owners.
(CTCT-F)
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