[February 18, 2015]

gShift Survey Reveals Digital Marketers to Increase Search Marketing Budgets and Expand to Mobile, Yet Struggle With Measuring Performance

gShift today announced the results of a recent survey of more than 700 digital marketers, which found even though a majority of respondents plan to increase their search marketing spend across desktops and mobile in 2015, digital teams still struggle with measuring performance and results.

Key findings include:

• Three out of four companies plan to increase 2015 search marketing budgets: 70 percent of survey respondents indicated search marketing budgets will increase in 2015, while 25 percent said budgets will stay the same and only five percent claimed their search marketing budgets will decrease.
• Digital marketers struggle with measuring performance, results and outcomes of digital marketing efforts: Only 10 percent of respondents cited they are able to measure their digital marketing efforts and investments through the entire sales funnel. Also, 50 percent of digital marketers are measuring digital marketing campaign results by tracking leds and conversions, 35 percent are measuring traffic and clicks and roughly five percent of digital marketers are not measuring results at all.
• Digital marketers are still not thinking mobile-first: Almost half of the survey respondents reported incorporating mobile strategies into both their search engine optimization (SEO) and pay-per-click (PPC) campaigns, while a staggering 30 percent of the respondents said they were not considering mobile use at all in their search marketing strategies.

"Measuring performance and integrating mobile strategies is an ongoing challenge for most digital marketers. With these survey findings, it is safe to say measuring performance, results and outcomes of digital marketing efforts and investments is still something all digital teams struggle with at some level," said Krista LaRiviere, CEO and co-founder of gShift. "This represents a significant opportunity for the industry to apply strategic, tactical and technical tools to measure performance and help prove the value of digital marketing investments."

To see the full survey results, visit the gShift blog: http://www.gshiftlabs.com/top-seo-ppc-trends-stats/

About gShift

gShift's industry leading Web Presence Analytics Software Platform helps Brand and Agency teams efficiently understand and improve on the impact and engagement of a company's content across its web presence. gShift's software infrastructure has been collecting and storing web presence data since 2009. More than 10,000 brands in 24 countries benefit from gShift's insight data and software, as they optimize their time to improve the discoverability and the sharing of their content. gShift placed 29th on the PROFIT HOT 50.

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