[February 18, 2015]

Heartbeat Ideas Announces Strategic Partnership with Undertone

Healthcare marketing agency Heartbeat Ideas and digital advertising company Undertone today announced an exclusive agreement in which Heartbeat Ideas becomes the only agency authorized to purchase Undertone's PageGrabber^® ad format in Undertone's health-related content online.

PageGrabber^® is an immersive takeover ad format that enables the user to playfully interact with site content via a highly engaging, full-page advertising experience -- often including fully interactive elements such as games or videos. The newly formed agreement establishes Heartbeat as the only agency with rights to place PageGrabber^® ads within a custom set of Undertone inventory on endemic health content.

The partnership is an evolutionary step in the already established and burgeoning relationship between these two leaders in healthcare digital brand advertising. "We're delighted to broaden and deepen our long-term relationship with Heartbeat Ideas," said Greg Glenday, Chief Revenue Officer at Undertone. "Heartbeat Ideas' innovative marketing expertise and our impactful ad solutions are a powerful combination."

It is believed that the exclusive rights to place these kinds of high impact ads will provide Heartbeat Ideas with a distinct advantage for its healthcare media planning and buying portfolio. Lee Slovitt, Senior Vice President, Media Director at Heartbeat Ideas said of the partnership, "PageGrabber^® has proven to be an incredibly effective ad format. It ensures high viewability and is a tremendous tool for increasing brand awareness, driving vast amounts of qualified site traffic, and delivering positive customer engagement. With this partnership, we'll be able to reach audiences in uniquely impactful ways, and more importantly, provide something for our clients' campaigns that no other agency in the world can match."

The partnership is for the 2015 calendar year and effective January 1^st.

About Heartbeat Ideas & Heartbeat West:

Founded in 1998, Heartbeat Ideas delivers unconfined marketing innovation in the confined environment of healthcare communications. A natively digital, full service agency, Heartbeat Ideas has been proud to call some of the most well-known companies in the world clients, including Amgen, Genentech, Janssen, Novartis, Pfizer, and UNICEF.

California-based sister agency, Heartbeat West, brings a spirit of innovation and world-class strategic and creative skills to healthcare clients on the West Coast. Managed by sun-seeking refugees from Heartbeat Ideas' New York base, Heartbeat West offers clients the energy and uncompromising attitude of a "New York agency," only with palm trees and better Mexican food.

Heartbeat Ideas and Heartbeat West are members of the Publicis Healthcare Communications Group.

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