[February 19, 2015] |
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Viggle and inMarket Partner to Deliver Location-Targeted Mobile Advertising Capabilities
Millions of music, TV and movie fans who love rewards and special offers
now have another reason to love Viggle. Viggle (NASDAQ:VGGL) has
partnered with inMarket -- the world's largest beacon platform -- to
provide utility, targeted offers and branded engagement to Viggle users
based on context and their proximity to retail environments. Beginning
in March, inMarket's groundbreaking beacon and native proximity platform
will expand Viggle's engagement capabilities out of home with contextual
special offers and branded messages based on where they are and what
they're doing.
The offers are customized to appeal to Viggle users' specific tastes
based on their past preferences and media consumption patterns.
Contextual engagements triggered by beacons receive interaction rates of
five to seven times higher than traditional push messages due to their
relevancy and timing. inMarket and Viggle are bringing an entirely new
advertising capability to market for brand marketers as they combine the
power and emotion of TV advertising with the hyper-local, hyper-relevant
targeting of mobile devices at retail.
Dave Heinzinger, Senior Director of Communications at inMarket, said,
"When we deploy proximity engagements and beacons in an intelligent way,
we see enormously positive results, such a 6x increase in app retention.
Our partnership with Viggle is connecting the dots of engagement from
the couch all the way to the point-of-purchase, in a way that measurably
delivers ROI for our brand and retailer partners."
Greg Consiglio, president and COO of Viggle, said, "Viggle users have an
incredibly high engagement rate with brand advertisements viewed on
their mobile devices while watching TV in their living rooms. With
inMarket, advertisers can now also reach Viggle users based on their
etablished preferences and retail locations. This partnership bridges
the gap between broadcast advertising and digital shopper marketing in
stores. We are very excited about this agreement and its future
potential for targeted mobile advertising based on location and
entertainment preferences."
About inMarket
inMarket is the world's largest beacon and native proximity platform,
reaching over 40 million verified shoppers per month via top
beacon-enabled apps, and influencing over $300BN in annual sales. Over
100 brands have tapped inMarket's mobile shopper audience to create
engagements at the most receptive time along the path to purchase,
resulting in verified sales lift, increases in brand awareness and
positive ROI. Mobile shoppers love these relevant engagements and retain
context-aware apps on the inMarket platform up to 6x more than static
apps.
inMarket was founded in 2010, and has offices in Venice Beach, CA (News - Alert) and
New York, NY. For more information, please visit www.inMarket.com.
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose app
rewards its members for watching TV shows and discovering new music. The
Viggle Platform had an average monthly total reach of 26 million for the
three months ended December 2014, including over 7.9 million Viggle
registered users. Since its launch, Viggle members have redeemed over
$22 million in rewards for watching their favorite TV programs and
listening to music. Members can use Viggle's store, accessible through
the Viggle app or on Viggle.com, to redeem their Viggle Points for TV
show, movie, and music downloads. In addition, Viggle operates Wetpaint,
which offers entertainment and celebrity news online; NextGuide, maker
of technology that helps consumers search for, find, and set reminders
for TV shows and movies; and Choose Digital, a digital marketplace
platform that allows companies to incorporate digital content into
existing rewards and loyalty programs in support of marketing and sales
initiatives. For more information, visit www.viggle.com
or follow us on Twitter (News - Alert) @Viggle.
This press release may contain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended, and as
defined in the U.S. Private Securities Litigation Reform Act of 1995.
These forward-looking statements involve inherent risks and
uncertainties that could cause actual results to differ materially from
those projected or anticipated. All information provided in this press
release is as of the date of this release. Except as required by law,
Viggle Inc. undertakes no obligation to update or revise publicly any
forward-looking statements, whether as a result of new information,
future events or otherwise, after the date on which the statements are
made or to reflect the occurrence of unanticipated events.
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