[March 11, 2015] |
|
Campaign Monitor Delivers Email Automation for the Rest of Us
Campaign
Monitor, a provider of simple and elegant email marketing software
for business, today announced email automation for the rest of us. The
new email automation takes the simplicity of self-service experience and
marries it with the power of an enterprise marketing suite to enable
businesses to send beautiful and relevant messages to customers and
influencers at exactly the right time.
"Businesses rely on email marketing as the No. 1 marketing channel that
delivers ROO, but only a tiny percentage of companies can implement
complex enterprise marketing systems," said Kraig Swensrud, CMO,
Campaign Monitor. "Campaign Monitor has evolved to uniquely serve any
company and we built email automation to be sophisticated - not complex."
Businesses want to personalize their interactions with customers, but it
requires a lot of time and energy when multiplied by thousands - or
millions - of customers. Email marketing is the digital workhorse,
deemed the most effective (relative to other digital tactics) for
building awareness, acquisition, retention and conversion [1].
"Every customer engagement is an opportunity to create a positive brand
relationship," said Goran Stefkovski, CTO of Kogan.com, Australia's
biggest online retailer. "Email is one of the most effective ways for us
to connect with our customers. Campaign Monitor's automation helps us
welcome new customers, the moment they join our comunity."
Email automation is now completely integrated into the Campaign Monitor
technology suite that can be used by anyone at any business. The new
features can be used to easily create workflows to send beautiful,
professional, personalized emails are triggered by:
-
Someone joining a list. To maximize customer engagement, many
businesses reach out to new customers, fans and followers when they
join a service, buy a product or subscribe to a blog. BuzzFeed engages
new readers by sending a series of emails with tailored content with
Campaign Monitor.
-
A specific date. Businesses know when they should be reaching
out to customers and Campaign Monitor helps them do just that with
minimal effort, at scale. Companies like Toyota use Campaign Monitor
to remind their valued customers when their vehicles are due for mile
maintenance service.
-
An anniversary of a date. Customers tell businesses important
dates - think birthdays and anniversaries of joining a service - and
companies want to connect with customers at exactly the right time.
Australian Red Cross reaches out to blood donors every year on their
birthday to thank them for giving the gift of life to others.
-
Site or blog updates. Businesses want people to notice when
they post significant updates to their website or publish new blog
posts and email is the most effective way to get attention. Big White
Ski Resort uses Campaign Monitor to send a daily snow report to their
subscribers.
Pricing and Availability
-
Email automation is generally available today for Campaign Monitor
customers at no additional charge.
About Campaign Monitor
Campaign Monitor is simple and elegant email marketing software for
business. Millions of marketing professionals at more than 120,000
companies around the world, including BuzzFeed, Coca-Cola, Disney (News - Alert),
Fitbit, Rip Curl and the San Diego Chargers, use Campaign Monitor to run
email marketing campaigns that deliver results for their business.
Founded in 2004, Campaign Monitor has offices and 24/7 live support in
20 cities globally, including San Francisco, New York, London and
Sydney. Learn more at www.campaignmonitor.com.
[1] GigaOM Research (2014) Workhorses and dark horses: digital tactics
for customer acquisition - Retrieved from http://go.extole.com/rs/extole/images/Gigaom%20Research%20-%20Work%20horses%20and%20dark%20horses.pdf
[ Back To Homepage ]
|