[March 16, 2015] |
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Breaktime Media Launches 360-Degree Platform for Brands to Connect with Consumers During "Daily Three-Minute Breaks"
Dailybreak Media has re-launched as Breaktime Media, a 360-degree
platform with digestible content campaigns that can integrate seamlessly
across mobile, tablet, web, social, and in-store for retail partners,
reaching consumers during the breaks they take throughout the day.
"Everyone takes three-minute breaks during their days. Our goal at
Breaktime Media is to help brands own those 180 seconds," said Josh
Ginsberg, Vice President at Breaktime. "When you combine easy-to-use
technology, a highly active audience, and engaging content, the result
is predictable and measureable consumer activation. That's what
Breaktime delivers."
Breaktime reaches more than 25 million consumers each month - 66% of
which are between the ages of 18 and 34 - through targetd content on
behalf of brands like Chevrolet, JC Penny, and Denny's. The average
consumer spends 199 seconds engaging with Breaktime content, drastically
higher than the industry average of 10.67 seconds. Brands see an average
of 28% lift in brand awareness and 35% in purchase intent following a
Breaktime campaign.
Dailybreak Media launched in 2008 with its flagship content site,
Dailybreak.com, which will remain a destination for consumers seeking a
fun break from their day. The Breaktime Media re-brand aims to better
separate the suite of business-to-business tools for brands and their
agencies to build the most effective content experiences to engage and
activate their target consumers.
About Breaktime Media
Breaktime Media focuses on the 180-second pauses consumers take
throughout the day. They do this by harnessing a 360-degree technology
platform to deliver rich and engaging content to an audience of 25
million shoppers across mobile, tablet and desktop. Consumers choose to
interact with bite-sized content enabling them to learn, have fun,
engage and be rewarded with both organic and branded digital experiences
across various distribution channels. Breaktime's engaging, highly
targeted content is delivered at zero risk for some of the world's
leading brands including SC Johnson, JC Penny, Denny's and Chevrolet.
For more information, visit breaktimemedia.com.
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