[March 24, 2015] |
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PureClick Announces Project ZeroBot to Identify Fraudulent Non-Human Traffic in Digital Advertising
PureClick
announces the creation of Project
ZeroBot, which intends to make significant strides in eliminating
the problem of non-human traffic plaguing the digital advertising
industry. PureClick products are designed for "PPC 2.0," where
advertisers pay only for clicks from real people with real intent.
PureClick's PureCaptcha product allows advertisers to see the impact of
non-human traffic and mistaken clicks on their media spend. The MRC-accredited
click measurement tools, PureBounce and PureCaptcha, work in the
post-click environment to identify mistaken clicks and non-human traffic
that maliciously clicks on ads for the purposes of defrauding
advertisers.
"It is becoming very evident that the solution to the non-human trafic
problem cannot be solved by the industry's viewability standard alone,"
says Tim Rodgers, co-Founder of PureClick. "PureClick products capture
sophisticated Bots and confirms human activity with intent to browse the
advertiser site. We know what human traffic looks like, and a
significant proportion of what we are seeing in display networks is
either mistaken clicks or Bots."
PureClick has created a ZeroBot team, tasked to identify specific
signatures of Bots, classifying them through a form of genomic
sequencing and then cataloging them and their sources. As an agent
working on behalf of advertisers, PureClick will reconcile with actual
billed clicks, and work confidentially with ad networks and advertisers
to filter the newly discovered bots and identify publishers from which
non-human traffic originates.
The Project ZeroBot team is currently surveying a number of networks for
post ad click activity and has isolated a series of Bots that are
evading network detection. To raise awareness of this issue and elevate
it from suspicion to verifiable fact, the Project ZeroBot team will
announce Bot discoveries and their full genomics, while anonymizing
network, publisher and advertiser.
For more information on Project ZeroBot, visit www.zerobot.org.
About PureClick
PureClick builds white hat technologies that make Pay-Per-Click digital
marketing transparent for advertisers. PureClick's suite of products
expose out-of-context ad placements, verify that the PPC clicks arrive
at the site and stay long enough to interact, and then filters for
non-human traffic. This process ensures that advertisers are only paying
for clicks from real people with real intent. PureClick supports the
full implementation of the spirit of the IAB Click Measurement and
viewability guidelines to ensure the long-term integrity of the PPC
industry. For more information, visit www.pureclick.com
or follow us on Twitter
and Facebook.
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