[April 16, 2015] |
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Business Wire Significantly Expands Brazil Distribution with Tiered Platform That Provides Clients with Greater ROI Reporting Capabilities
Business Wire today announced a major expansion of its distribution
capabilities in Brazil, leveraging the collective advantages of the
country's leading press release portal, most influential financial
information provider, direct access to some 25,000 registered
journalists, and posting potential to approximately 150 websites.
Business Wire has entered into a distribution agreement with DINO
[Divulgador de Noticias], Brazil's popular press release portal. A
subsidiary of Communique-se, Brazil's leading media database/monitoring
service, DINO distributes some 2,000 releases per month. http://www.dino.com.br/noticias
The relationship provides Business Wire clients with the following
benefits:
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Distribution via AE Broadcast, Agencia Estado's financial terminal
network serving Brazil's investment industry. Additionally, releases
will be distributed over Agencia Estado's general-interest news
service to major print and broadcast media organizations.
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Some 25,000 journalists have registered to receive customized news
feeds based on self-selected editorial categories and criteria.
Business Wire releases will be integrated into these personalized news
feeds.
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Business Wire releases will be posted to as many as 150 websites, with
the actual number determined by the editorial content of the release.
Among the guaranteed postings is R7.com, a site that attracts some 50
million unique visitors per month. Business Wire clients receive
a report detailing online clippings.
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Publicly traded clients will benefit from magnified exposure to the
investment community. DINO has created a market news service in
partnership with ABRASCA and IBRI, Brazil's leading investor relations
associations. www.rededivulgacao.com.br
Business Wire releases will be posted to this service, as well as all
affiliated sites.
"Our agreement with DINO is yet another illustration of Business Wire's
commitment to providing the industry's most comprehensive international
coverage," said Cathy
Baron Tamraz, the company's CEO. "Whether a client's focus is the
BRIC markets, or global reach, Business Wire provides a turnkey solution
that includes privileged access to the world's most prestigious news
agencies and select distribution partners."
"DINO is already the largest release distribution solution in Brazil and
its network is growing rapidly each month, adding more delivery channels
and journalists, providing Business Wire clients with significantly more
value," said Rodrigo Azevedo, CEO of Communique-se. "Having a
relationship with Business Wire, a global leader in corporate news
distribution, is strategic to our future growth plans."
About Business Wire
Business Wire, a Berkshire
Hathaway company, is the global leader in press
release distribution and regulatory
disclosure. Investor relations, public relations, public policy and
marketing professionals rely on Business Wire to accurately distribute
market-moving news and multimedia,
host online
newsrooms and IR
websites, build content
marketing platforms, generate social engagements and provide
audience analysis that improves interaction with specified target
markets. Founded in 1961, Business Wire is a trusted source for news
organizations, journalists, investment professionals and regulatory
authorities, delivering news directly into editorial systems and leading
online news sources via its multi-patented simultaneous NX Network.
Business Wire has 32 offices worldwide to securely meet the varying
needs of communications professionals and news consumers.
Learn more at BusinessWire.com and
the BusinessWired
blog; follow updates on Twitter (News - Alert): @businesswire or
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Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150416005049/en/
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