[April 20, 2015] |
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Kapost Named a "Cool Vendor" by Gartner
Kapost, the Marketing Content Engine for the world's top marketers,
today announced that it has been named a "Cool Vendor" based on the
March 19, 2015 report titled, "Cool Vendors in Content Marketing, 2015"
by Jake Sorofman and Kristen Newbold-Knipp at Gartner (News - Alert), Inc. The
first-ever content marketing Gartner Cool Vendor report evaluates
interesting and innovative vendors that enable brands to reduce time and
streamline processes for creating content that draws audiences.
Gartner's report points out, "Content marketing organizations want to
avoid production and publishing bottlenecks." The report also provides
recommendations for digital marketers to take their strategies forward
including the following:
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Ensure that you've defined personas, engagement paths and buyer
journeys to inform your content needs before you embark on creation or
third-party sourcing efforts. This will point you in the right
direction and ensure you create or source content that will resonate
with your audiences.
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Identify the pinch points in your content marketing workflow. Develop
ecommendations to address those shortcomings and get input and buy-in
from stakeholders as you plan to address oversights or gaps in review
and approval processes.
"We are honored to be named a Gartner 'Cool Vendor,'" said Toby Murdock,
founder and CEO of Kapost. "Kapost is purposefully built with the B2B
business in mind and we are delighted to be recognized Gartner as an
innovator in the space."
The information provided in the report is of value to all marketing
professionals who are seeking new ways to streamline the production of
marketing content.
Disclaimer
Gartner does not endorse any vendor, product or service depicted in our
research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of
facts. Gartner disclaims all warranties, expressed or implied, with
respect to this research, including any warranties of merchantability or
fitness for a particular purpose.
About Kapost
Kapost's
Marketing Content Engine provides a proven framework for planning,
executing, distributing and optimizing the critical content that drives
all of marketing. Employing easy-to-use calendaring, collaboration
tools, workflows, analytics and the most robust set of integrations,
Kapost standardizes and simplifies the management of your B2B content
lifecycle - from generating ideas to publishing finalized assets. Kapost
provides the tools you need to get the right marketing content
done while measuring the impact of every asset, so you don't waste
resources but move buyers forward.
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