[April 21, 2015] |
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Market America | SHOP.COM Engages ChannelAdvisor's Managed Services Team to Enhance Its Digital Marketing Strategy
ChannelAdvisor
Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce
solutions that enable retailers and manufacturers to increase global
sales, today announced that SHOP.COM,
Market America Inc.'s online shopping marketplace, is using
ChannelAdvisor Managed Services to enhance its digital marketing
strategy. The Managed Services team is optimizing product listing ads
(PLAs) on Google (News - Alert) and Bing for SHOP.COM and MotivesCosmetics.com to
bolster online product visibility.
"ChannelAdvisor provides our Digital Marketing Team with the
optimization tools and resources needed to expand our massive search
engine and visual shopping programs," said Peter Gold, SHOP.COM chief
digital marketing officer. "Our strategic partnership with
ChannelAdvisor enables us to more effectively manage and optimize
campaigns for the approximately 40 million products on SHOP.COM across
numerous digital marketing channels."
SHOP.COM provides a comprehensive online experience for consumers to
comparison shop for a variety of brands selling products in categories
such as apparel, health and nutrition, beauty, travel, electronics and
more. Founded by president and CEO JR Ridinger along with senior
executive vice president Loren Ridinger, SHOP.COM combines Market
America's entrepreneurial business model with robust comparative
shopping and its revolutionary new Shopping Annuity™ to provide
consumers a unique and value-packed shopping destination.
"After going through an in-depth selection process to find the right digital marketing solution provider, it was clear that ChannelAdvisor
would best meet our needs," said Marc Ashley, Market America chief
operating officer. "ChannelAdvisor's talented team of e-commerce experts
and experience in the industry stood out to us. We're confident that
together we can get the best return on our digital marketing campaigns."
Internet Retailer ranked SHOP.COM No. 64 in the 2015 Top 500 Guide, No.
46 in the 2015 Social Media 500 Guide as well as the 18th
fastest-growing 2015 Internet Mobile Retailer. Market America Inc. is a
product brokerage and Internet marketing company that provides a robust
business system for entrepreneurs, while enhancing the consumer shopping
experience.
"SHOP.COM is a well-respected brand in the industry that offers great
selection and variety," said David Spitz, ChannelAdvisor president and
chief operating officer. "By using our flex-feed technology to create
attention-grabbing PLAs with comprehensive product information, SHOP.COM
can direct shoppers to its website and convert searchers on Google and
Bing to buyers."
ChannelAdvisor's Managed Services team is made up of e-commerce experts
who offer retailers unparalleled opportunities for improving their
strategies and results across marketplaces and digital marketing
channels. Members of the Managed Services team provide expert guidance
to retailers and use the ChannelAdvisor platform to automate and
optimize product listings for customers that want an end-to-end
outsourced solution.
To learn more about enhancing a digital marketing strategy to improve
paid search performance, visit http://bit.ly/OwningTheGoogleResultsPage.
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About ChannelAdvisor
ChannelAdvisor (NYSE:ECOM) is a leading provider of cloud-based
e-commerce solutions that enable retailers and manufacturers to
integrate, manage and optimize their merchandise sales across hundreds
of online channels including Amazon, Google, eBay, Facebook (News - Alert) and more.
Through automation, analytics and optimization, ChannelAdvisor customers
can leverage a single inventory feed to more efficiently list and
advertise products online, and connect with shoppers to increase sales.
Billions of dollars in merchandise value are driven through
ChannelAdvisor's platform every year, and thousands of customers use
ChannelAdvisor's solutions to help grow their businesses. For more
information, visit www.channeladvisor.com.
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