[April 22, 2015] |
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Yahoo Launches New Video Ad Formats for Advertisers and Developers
Today, in advance of Yahoo's (Nasdaq: YHOO) NewFronts presentation next
week in New York where the company will spotlight its evolving video
content, the company announced two new video advertising products:
native video and video app install ads.
"Today more than ever, consumers are showing they love engaging with
digital video across all their devices," said Prashant Fuloria, SVP of
Advertising Products. "At Yahoo, we believe that ads should be as
delightful and engaging as the best content on web, which is why I'm
thrilled to announce these two new powerful formats to help advertisers
to reach their audiences."
Yahoo has video formats that help advertisers with their campaign goals
from brand awareness to performance-based objectives. With native video
ads, Yahoo combines two of the most engaging digital formats so brand
content can be as compelling as a video and as seamlessly integrated
into Yahoo's homepage, digital magazines and Yahoo apps as our
traditional native ads. According to a recent blind case study for an
advertiser, viewing native video ads on Yahoo increased brand
favorability up to 50 percent and purchase intent up to 28 percent.
With video app istall ads, app marketers and developers can now promote
their apps across Yahoo and thousands of other apps through Yahoo
Gemini. Yahoo research shows that consumers who download an app after
watching a trailer use the apps 40 percent more often and 20 percent
longer each and every time compared with regular display install ads.
"I'm excited to announce these new video formats for advertisers right
before our NewFronts event, where we'll be showing the world even more
of what Yahoo has planned in video," continued Fuloria. Yahoo's
NewFronts presentation will take place at Lincoln Center at 6 p.m. on
April 27, 2015.
For more information and to access the new formats, advertisers can
reach out to a Yahoo or BrightRoll sales representative, or log on to gemini.yahoo.com
to get started right away.
About Yahoo! Inc.
Yahoo is a guide focused on making users' daily habits inspiring and
entertaining. By creating highly personalized experiences for our users,
we keep people connected to what matters most to them, across devices
and around the world. In turn, we create value for advertisers by
connecting them with the audiences that build their businesses. Yahoo is
headquartered in Sunnyvale, California, and has offices located
throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East
and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net)
or the Company's blog (yahoo.tumblr.com).
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