[May 28, 2015] |
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Zmags Appoints Beth Moriarty as SVP of Products and Business Development
Content marketing technology specialists Zmags
today announced the appointment of Beth Moriarty to senior vice
president of products and business development. Moriarty joins Zmags
during an important growth phase led by the launch of the Creator
content marketing platform. As an industry expert in cloud-based
technologies and operations, Moriarty will lead products, channel
partner management, global services and marketing.
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"Beth's high energy and open leadership approach will be instrumental in
addressing the enormous opportunity presented by Creator for marketers
to generate engaging content that increases conversion rates and gross
merchandising value," said Brian
Rigney, CEO of Zmags.
Moriarty brings 15+ years of product strategy, management and
evelopment experience to the Zmags executive team. Most recently, she
served as the vice president of products at CashStar where she
established the product team, launched and managed the Client Advisory
Board and created the product roadmap and strategy. Prior to CashStar,
Moriarty was senior director, product operations, at Zmags partner
Demandware, leading product strategy and the product owner team.
Earlier in her career, Moriarty held product management, services,
partnership and account management positions at Arigo, MHS, Inc.,
TrueAdvantage, Schneider Logistics, and i2 Technologies.
"The Zmags Creator platform is incredibly easy for content merchandisers
to design and publish e-commerce content without technical assistance,"
said Moriarty. "It's a privilege to solve a significant industry problem
and impact conversion rates."
About Zmags
Zmags
provides the technology businesses need to deliver instant digital
gratification. The Zmags Creator and Publicator platforms enable
companies to rapidly create and publish memorable digital experiences
without writing a single line of code. Over 1,500 of today's leading
companies, including Nike, Neiman Marcus, Kate Spade, Whole Foods, Audi
and more, trust Zmags to help them instantly connect with their
customers in the moments that matter.
The company is headquartered in Boston, Massachusetts, with offices in
London and Copenhagen. Please visit http://www.zmags.com.
Follow Zmags on LinkedIn (News - Alert) at https://www.linkedin.com/company/zmags,
on Facebook (News - Alert) at https://www.facebook.com/zmags
and on Twitter (News - Alert) at @zmags.
Zmags Creator and Zmags Publicator are trademarks of Zmags. All other
brand names and product names are trademarks or registered trademarks of
their respective companies.
Tags: Zmags, marketing, content marketing, content management, digital
publishing, retail, ecommerce
View source version on businesswire.com: http://www.businesswire.com/news/home/20150528005872/en/
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