Building Your Online Brand: 4 Steps to Increase Your Blog's Popularity

NEW YORK, June 17, 2015 /PRNewswire/ -- From driving website traffic to identifying new audiences and to generating leads, a company blog has quickly risen to become the cornerstone of any content marketing strategy. Developing a blogging strategy to achieve your small business objectives has never been easier, and in the latest PR Newswire's Small Business PR Toolkit post, contributing author Phillip Thune offers four guidelines to follow to either get your blog up and running or increase your blog traffic.

Engaging posts:  You'll want to ensure that your content is informative and interesting, which can increase the likelihood of it being shared with others.

Specific keywords: There is a significant amount of competition to rank higher for shorter and more popular keywords and because of this, Thune suggests you aim to use longer keyword phrases of about four words or more.

Social sharing: Share the content on your various social media channels more than once and utilize tools that also make it easier to share the content as well.

Frequency: Increase site traffic and lead volume by posting new blog content on a consistent basis. Update older blog posts as well if the topics need a refresh, because those pages could be generating website traffic, leads and sales.

For further discussion on the four elements that can assist you with increasing blog readership, click here: http://bit.ly/1QE6x07.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                   
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Amanda Eldridge
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