[June 18, 2015] |
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SalesPredict and HG Data Partner to Help B2B Marketing and Sales Teams Improve Demand Gen Targeting and Increase Conversion Rates
SalesPredict,
the leader in Customer Lifecycle Intelligence solutions, and HG
Data, the global leader in competitive intelligence on installed
technologies, today announced a new data partnership. Under the
agreement, SalesPredict's predictive scoring algorithm will now leverage
HG Data's install datasets so SalesPredict customers can target inbound
and outbound marketing efforts more effectively and gain deeper insight
into the micro-segments where they are most successful selling.
Using predictive analytics + a company's internal CRM and marketing
automation system data + the open web and outside data sources,
SalesPredict provides predictive scores and insights to help B2B
companies effectively target their marketing efforts, deliver more
qualified leads, increase conversions, accelerate sales cycles, and
retain more customers.
"Our goal is to deliver the most accurate predictive lead and account
scores, along with deep data insights, to help our customers find,
convert, and retain more customers," said SalesPredict co-founder and
CEO, Yaron Zakai-Or. "HG Data provides valuable information about the
installed technology landscape and we are excited to be able to share
that data with our customers to help them market and sell more
effctively."
HG Data currently tracks more than 1,700 technology vendors and more
than 5,000 technology products in its proprietary datasets, including
SaaS (News - Alert), cloud, security, networking, storage, open source, applications,
mobile, big data, CRM, virtualization, visualization and analytics.
Dozens of new technologies are added monthly.
"We've been impressed with SalesPredict's solution being applied across
multiple customer-facing departments within B2B companies in a variety
of industries," said Mark Godley, CRO of HG Data. "Our extensive dataset
combined with SalesPredict's powerful predictive analytics capabilities
make our partnership a smart collaboration that should yield tangible
benefits."
About HG Data
HG Data is the global leader in competitive intelligence for installed
technologies. The world's largest technology companies, the
fastest-growing start-ups, and some of the most innovative OEM partners
achieve an unfair advantage by using HG Data in building market
analysis, competitive displacement, predictive modeling, marketing
campaigns, and client retention initiatives. Every day, HG Data indexes
more than one billion unstructured documents across the open Internet,
the archived Web and offline resources to produce a detailed, accurate
census of B2B technology installations in use at companies globally.
Indexed resources include content such as social media, case studies,
press releases, blog postings, government documents, content libraries,
technical support forums, website source code, and job postings. Founded
in 2010, the company is based in Santa Barbara. For more information,
see http://www.hgdata.com/.
About SalesPredict
Who is most likely to buy, who will buy more and who will churn?
SalesPredict can tell you. Founded in early 2012, SalesPredict helps
companies increase revenues by identifying who their best potential
prospects really are and providing information and purchase signal
insights that accelerate sales cycles and improve conversion rates. How?
Predictive analytics. The company is headquartered in San Francisco with
engineering located in the technology hub around Tel Aviv. Learn more
about SalesPredict at www.salespredict.com
and follow @SalesPredict
on Twitter (News - Alert).
View source version on businesswire.com: http://www.businesswire.com/news/home/20150618005633/en/
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