TMCNet: StreamSend to Email Marketers: 5 Ways Engagement Tiles Can Attract Customers and Build Relationships Faster

[June 22, 2015]

StreamSend to Email Marketers: 5 Ways Engagement Tiles Can Attract Customers and Build Relationships Faster

StreamSend, the email marketing service provider, shares five tips to create Engagement Tiles™ that attract and convert customers faster and easier than traditional banner ads.

Engagement Tiles, new from StreamSend, are interactive, easily embeddable blocks of content that convert website engagement into email subscribers and in-store customers with one click, bypassing the need for multiple steps and a separate website landing page.

"Our Engagement Tiles deliver a more personalized, relevant and responsive experience than traditional banner ads," said Dan Forootan, president of StreamSend Email Marketing. "Seeing how banner ads' multi-step process loses too many potential customers along the way, we've created a single-click solution to quickly engage busy website visitors and mobile users, then nurture those relationships with targeted email communications. Here are five ways to create Engagement Tiles that attract and convert customers."

1. Shout it Out
Tell visitors exactly what they'll get when they click or provide their information: "Send me this coupon;" "Download white paper;" "View latest news."

2. Put on a Show
Video and graphics call attention. Add a video or animated GIF to content tiles to make them interactive and attention-grabbing.

3. Be Grateful - and Smart
Add a call to action and link to your form's "thank you" message to take visitors one step further into your funnel. Include an offer, an information request or an e-newsletter sign-up form.

4. Make an Offer They Can't Refuse
Don't make viewers think twice about your offer. Be sure to make the value proposition clear and concise.

5. Easy Does It
Engagement Tiles are perfect for mobile keyboards and short attention spans. Typing is hard on virtual keyboards. So, collect only the information needed to get the relationship going, then follow up via email to build your customer profile.

Find out how easy it is to streamline user engagement and remove the need for landing pages and other conversion barriers, click here to read more and sign up for a 30-day free trial, compliments of StreamSend Engagement Tiles.

StreamSend
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.


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