[June 22, 2015] |
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Merkle Strengthens Its Digital And Enterprise Solutions With Key New Hires
Merkle (www.merkleinc.com),
a leading technology-enabled, data-driven performance marketing agency,
announced today the appointment of two new additions to its senior
management team. Michael Komasinski has been appointed chief operating
officer, Digital Agency Services and Gerry Bavaro will serve as senior
vice president, Enterprise Solutions Group. These moves reinforce
Merkle's continued efforts to grow and strengthen its digital
capabilities and enterprise solutions.
As chief operating officer for Merkle's Digital Agency Services, Michael
Komasinski will assist in the overall operation of the group, with a
deep focus on excellence in delivery across the complete set of digital
agency solutions. His objective is to create and manage a scalable
operational framework and to build a world-class client delivery
organization. He will also play a key role in supporting the integration
of Merkle's acquisitions in the digital agency space. Most recently,
Komasinski was the chief operating officer for Razorfish North America,
where he directly managed agency operations, delivery management,
resource management and client finance. While there, he was broadly
accountable for the business performance of this 2,000 person, $400
million unit of Publicis Groupe and led the integration of Crown
Partners, NuRun, and parts of Rosetta and Razorfish, under the new
Razorfish Global brand.
Gerry Bavaro will be responsible for the development and oversigt of
Merkle's cross-functional, enterprise solutions and for the solution
architecture of large scale offerings. Additionally, he will manage some
of Merkle's key strategic partnerships at the executive level. Bavaro
joins Merkle from Omnicom's (News - Alert) Resolution Media, a leading performance
media agency, where he served as chief strategy officer. During his
tenure, Resolution Media grew to number one in investment globally among
performance agencies, with over $1.2 billion under management, and
expanded services beyond search to content marketing, video, and CRM.
Bavaro led the development of social media services, which earned
first-mover advantage as a Facebook (News - Alert) Marketing Partner, due to its
excellence and innovation in media buying.
"In the last year, Merkle has demonstrated robust growth in our digital
operations across industries, and we continue to further that growth
through multiple acquisitions, most recently Periscopix, and by hiring
key talent to our team. Michael and Gerry bring additional executive
leadership to Merkle's growing digital arsenal," said Craig Dempster,
executive vice president, Digital Agency Group Leader. "Both Michael's
and Gerry's extensive knowledge, as well as their ability to develop
enterprise strategy and build trusted relationships, will be essential
to our continued growth and will be extremely valuable for our clients."
"Gerry and Michael bring to Merkle a wealth of experience, and we are
thrilled to have new, top-level industry talent join our team," said
John Lee, executive vice president, chief strategy officer. "They both
have a deep understanding of the needs of global brands and how digital
marketing solutions are bought and sold in today's market at a global
scale. They will be invaluable additions to Merkle's growing digital and
enterprise solutions and to the company's leadership overall."
About Merkle
Merkle is a global data-driven, technology-enabled performance marketing
agency and the largest independent agency in the US for CRM, digital,
and search. For more than 25 years, Fortune 1000 companies and leading
nonprofit organizations have partnered with Merkle to maximize the value
of their customer portfolios. The agency's heritage in data, technology,
and analytics forms the foundation for its unmatched skills in
understanding consumer insights. When combined with its strength in
performance media, Merkle creates customer experiences that drive
improved marketing performance and shareholder value. With more than
2,700 employees, the privately held corporation is headquartered in
Columbia, Maryland with 14 additional offices in the US and offices in
London, Shanghai and Nanjing. For more information, contact Merkle at
1-877-9-Merkle or visit www.merkleinc.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150622005386/en/
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