[June 22, 2015] |
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Livefyre Named Leading Social Depth Platform by Independent Research Firm
Livefyre, the leading real-time content marketing and engagement
platform, today announced it has been named a leader among social depth
platforms by an independent report from Forrester (News - Alert) Research. The report,
"The Forrester Wave™: Social Depth Platforms, Q2 2015," evaluated the
top seven software providers out of hundreds of applicants in the space
based on their ability to help customers drive product exploration on
their websites through social content and interactions.
"Livefyre continues to evolve its platform at an assertive pace," the
report said. "Today it provides a highly competitive SDP [social depth
platform] option for B2C marketers who grapple with a significant volume
and cadence of social content. Salesforce and Adobe (News - Alert) recently became
Livefyre investors in its Series D round, a credible nod to Livefyre's
advanced moderation and content curation features."
Livefyre received perfect scores for both customer satisfaction and
corporate strategy, and was specifically called out for excellence in
real-time content publishing and high-volume moderation - which, also
according to the report, is what marketers consider the most important
feature in a social depth platform.
"The real-time nature of social content provides opportunities to
marketers who want to show the latest and greatest content on their
website. But real-time also brings the challenge of keeping out unwanted
visitors, spam, and content," the report said. "Livefyre clients give
the vendor high customer satisfaction scores for the platform's ease of
use and automated moderation tools."
Once selected for inclusion in the report after a 62-criteria
evaluation, vendors named as leaders met an even more rigorous set of
standards including consistently positive customer references, a robust
set of social depth capabilities and the right balance of customization,
inegrations, and out-of-the-box features for marketers across a range
of industries.
The report also highlighted the growing importance of social content
when it comes to consumer product exploration and purchasing decisions,
noting that the majority of end-users say social depth platforms
positively influence sales.
"A brand's most valuable marketing asset, its own website, has become
even more critical today since it is often a first stop for buyers in
the explore stage of the customer life cycle," said Kim Celestre, VP and
Principal Analyst and author of the report. "Social content plays a
critical role on these sites since many B2C marketers realize that they
can provide a more immersive experience by curating social content and
creating online communities. And many buyers will spend more time on web
pages that have social content than those that don't."
"For the past two years, we have been deeply committed to understanding
and anticipating the ever-changing world of digital marketing - where
it's going, what's missing and how we can give our customers the best
tools to solve their biggest hardships," said Jordan Kretchmer, founder
and CEO of Livefyre. "I'm honored that Forrester Research (News - Alert) sees our
vision and recognizes us as a leader among our peers, and I'm thrilled
to see our customers agree."
To learn more, download a complimentary copy of the "The
Forrester Wave™: Social Depth Platforms, Q2 2015".
About Livefyre
Livefyre helps companies engage consumers through a combination of
real-time content, conversation and social curation. The new Livefyre
Studio puts billions of pieces of content at a marketer's fingertips and
lets them integrate that content into their digital marketing assets,
websites, and mobile apps to increase traffic, user engagement and
revenue. Livefyre is powering real-time content marketing experiences
for over 1,500 leading brands including AOL (News - Alert), Bravo, CBS, Conde Nast, Cox
Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony
PlayStation, Sports Illustrated, Unilever and Universal Music Group.
Livefyre acquired social storytelling platform Storify in September 2013
and social application provider Realtidbits in November 2013.
Founded in 2009 with offices in San Francisco, New York, London and
Sydney, Livefyre was named one of the best places to work in the Bay
Area by the San Francisco Business Times two years in a row and 2013
Corporate IT Software Company of the year by the World Technology
Network. For more information, visit www.livefyre.com
or follow us on Twitter (News - Alert) and Instagram at @livefyre or @storify.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150622006392/en/
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