TMCNet:  Where Will Identity Fraudsters Strike in 2016?

[June 23, 2015]

Where Will Identity Fraudsters Strike in 2016?

2014 was a mixed year in the fight against identity fraud, with some advances and some setbacks. JAVELIN's Identity Fraud Study found that fraudsters stole $16 billion from 12.7 million U.S. consumers last year. Encouragingly, new-account fraud - when a criminal steals personal information to open a new account, then goes on a spending spree - hit a record low in 2014, but it continues to be one on the most damaging types of fraud. JAVELIN is ready to launch the 2016 study, and now is your opportunity to Sponsor this exclusive, cutting-edge research.

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JAVELIN's annual study comprehensively assesses the impact of identity fraud on U.S. consumers, explores evolving avenues for fraudsters to commit fraud, and recommends steps to thwart criminals.

This study, now in its 13th year, is made possible by key sponsors who have the opportunity to leverage their brand name with research findings that can help influence the industry and regulation, empower consumers to reduce their risk of fraud, and increase sales of their products and services.

"The 2015 identity fraud report was well-received by the media and on social networks. There was an increase across the board in terms of coverage quality and mainstream quantity. Highlights included more than 1,600 pieces of media coverage in the first six weeks of sharing the 2015 Identity Fraud Study results, reaching over 363 million people," said Mark McClennan (News - Alert), APR of MSLGROUP Boston.

Benefits for Sponsors include the following:

  • Having a voice n the direction of the 2016 study to shed light on new areas for fraudsters.
  • Building brand awareness by participating in media outreach with JAVELIN and a leading public relations agency to help inform industry about new fraud schemes.
  • Affiliating with leading sponsors in different industry segments that are committed to combatting identity fraud.
  • Co-sponsoring the industry report, consumer white paper, webinars, and social media forum to share your perspectives on identity fraud and key steps to reduce the risk.
  • Leveraging content from the 2016 study to for use in your marketing initiatives.
  • And much more!

A key component of this study is the opportunity to shape the study's new areas of focus, which have ranged from investigating the role of social media and fraud, to various customer segments that are most at risk, to customer behaviors that put them at risk. Sponsors participate with JAVELIN to share these research findings with the media to educate consumers, industry, and government agencies.

"Identity fraud remains a significant problem with 12.7 million consumers becoming a victim of identity fraud in 2014," said Al Pascual, Director of Fraud & Security, JAVELIN. "Criminals will continue to find new ways to commit fraud, so consumers, organizations, and regulatory bodies need to remain vigilant."

The Call for Sponsors deadline is July 31, 2015. We are reaching out to candidates who represent, but are not limited to, the following areas:

  • Financial institutions with retail offerings
  • Payment networks
  • Identity protection services vendors
  • Fintech vendors that support the financial services industry
  • Large retail merchants with a brick-and-mortar and/or online presence
  • And other organizations dedicated to combatting identity fraud

To learn more about how to become a Sponsor, please visit www.javelinstrategy.com/services/sponsor/identity-fraud or contact us at 925.225.9100, extension 2.

About JAVELIN

JAVELIN, a Greenwich Associates LLC company, provides strategic insights into customer transactions, increasing sustainable profits for financial institutions, government, payments companies, merchants and other technology providers. JAVELIN's independent insights result from a uniquely rigorous three-dimensional research process that assesses customers, providers, and the transactions ecosystem.


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