[June 29, 2015] |
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Advisor Launchpad Delivers Complete Digital Marketing Solution for Financial Advisors
Smarsh®, the leading provider of hosted archiving solutions for
compliance and e-discovery, today announced the transformation of Smarsh
Sites into Advisor Launchpad, an end-to-end digital marketing solution
for financial advisors and registered representatives of broker dealers.
Many advisors in the financial industry rely on outdated marketing
practices for managing and growing their business. In order to keep pace
with the evolving digital economy, it is critical for advisors to have a
compelling web and social presence, and targeted digital marketing
strategy that can attract, retain and grow client relationships.
End-to-End Solution
Advisor Launchpad is designed specifically for the unique needs of the
financial services industry and enables effective, content-driven
marketing by combining engaging websites with an end-to-end digital
marketing solution. Advisor Launchpad enables firms to publish fresh,
targeted content that empowers and educates clients, and promote their
content with social media and email marketing. Combined with search
engine optimization (SEO) to increase inbound website traffic, Advisor
Launchpad helps advisors win new clients and grow their networks.
With the most comprehensive digital marketing packages in the industry
and additional add-on services for an even greater level of
customization, Advisor Launchpad allows advisors to save time and money
on their marketing initiatives, while ensuring they maintain compliance
with financial industry regulations.
"We are excited to help financial advisors propel their business to new
heights by leveraging the power of a world-class digital marketing
solution," said Jimmy Douglas, General Manager of Advisor Launchpad.
"Advisor Launchpad delivers the content, the technology, and the
confidence advisors need to stay competitive in this industry."
Advisor Launchpad operates as its own business, with the expertiseand
financial backing of Smarsh, to deliver a compelling one-stop-shop for
financial advisors looking to grow their practices. The Advisor
Launchpad solution includes the following components:
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Website - Advisors can choose from numerous mobile-friendly
templates, or select a custom option, to create a visually compelling
website as the digital storefront of their business.
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Blog - The ability to serve up fresh, relevant content keeps
customers coming back to the advisor's website.
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Targeted Content - Advisors can maintain a competitive edge by
publishing fresh content based on a variety of target demographics.
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Copywriting - Advisors who want to further customize their
website with original content can take advantage of copywriting
services.
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Email Marketing - Advisors can stay in touch with their clients
and prospects via email marketing, tied directly into their blog and
CRM.
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Social Media - Integration with popular social media channels
helps drive traffic to the advisor's website.
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Mobile - Compatibility with mobile devices improves access to
the advisor's website, improves client experience, and ensures the
website is optimized for Google (News - Alert) search.
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SEO - Full-service SEO packages provide a methodical and
consultative approach to increasing inbound website traffic from
search engines, such as Google and Bing.
"Finally, I have a solution that allows me to work with a single vendor
to coordinate all of my website, SEO, blog and email marketing needs,"
said Shanah Kitzerow at Planning
You Can Trust®, Marketing for Advisor Firms. "What really sets the
team at Advisor Launchpad apart is their partnership approach, combined
with a complete technology solution and ongoing support."
Pricing and Availability
Advisor Launchpad is available now with a variety of packages and
optional add-on services to meet a wide range of customer needs.
Existing Smarsh Sites customers are already enjoying the benefits of the
Advisor Launchpad platform. For more information and pricing details,
visit advisorlaunchpad.com.
About Advisor Launchpad
Advisor Launchpad offers world-class digital marketing solutions and
websites for financial advisors to help them attract and retain clients,
and stay competitive and compliant in today's connected economy. With
the most comprehensive packages in the industry, Advisor Launchpad
offers everything financial advisors need to take their business to new
heights. For more information, visit advisorlaunchpad.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150629005303/en/
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