[June 29, 2015] |
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OneSpot Reports Record Growth for 'Content Sequencing®' Platform; First Quarter Revenues up 188 Percent over Prior Year
OneSpot,
the Content Sequencing® platform, today announced its
first quarter revenues increased 188 percent over the same period in the
prior year, driven by strong and growing demand from Fortune 500 brands
that use OneSpot to drive personalized, repeat engagement with content
across digital channels.
OneSpot's proprietary Content Sequencing platform helps brands build
content-driven relationships by personalizing and sequencing content
based on user history, interests and where they are in the digital
journey. OneSpot is the only platform that employs machine learning,
data intelligence and predictive modeling to automatically retarget and
reengage the same customer with multiple pieces of personalized content
across display, social and mobile, driving consideration, preference and
loyalty, deep content and audience insights, and quantifiable business
results. OneSpot's machine learning technology is now making
approximately one trillion content placement predictions per day, and
provides Fortune 500 content marketers with access to over 36 million
impressions per minute, reaching 94 percent of the U.S. Internet
audience.
"OneSpot has reached a significant milestone, as our record first
quarter is buoyed by a growing portfolio of major brand partners, and we
continue to gain industry recognition for the significant value we are
bringing marketers, and from influential executives like those who have
joined our advisoryboard," said Steve Sachs, CEO of OneSpot. "Content
marketing is at a critical juncture, and with OneSpot brands can at long
last forge deep, integrated, cross-channel content-driven relationships
with their audiences, and be able to track data and insights around
content effectiveness and engagement."
Teradata (News - Alert), Wikia Executives Join Board of Advisors
In a move that further positions the company for growth, OneSpot also
announced the addition of notable executives to its Board of Advisors,
including:
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Rebecca Lieb, VP, Content Marketing at Teradata Marketing
Applications; former Altimeter Group analyst
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Louis Jones, former CEO of Maxus, North America
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Walker Jacobs, chief operating officer of Wikia; former president and
chief revenue officer of Clear Channel (News - Alert) Outdoor
"OneSpot lives at the intersection of content marketing and data driven
engagement," said Rebecca Lieb, VP, Content Marketing at Teradata
Marketing Applications and OneSpot Advisor. "The company has continually
demonstrated a deep understanding of how, where, and why digital media
and channels are converging, and understands the challenges inherent in
scaling brands' messages across the customer journey. This has been the
focal point of my own research, and I couldn't be more excited about
working with the company," she added.
OneSpot Receives Industry Recognition
OneSpot has been recognized by several industry organizations for the
compelling value it provides brand marketers and its notable growth,
including:
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"13th Annual AlwaysOn Global 250" - winner for the third
consecutive year; named one of the most promising private companies in
the global Internet-based sectors;
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"Cool Vendor in Digital Advertising" by Gartner (News - Alert), global information
technology research company;
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"75 Trendsetting Products" by EContent;
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"50 Austin Startups to Watch" by Built in Austin;
About OneSpot
OneSpot is the only content marketing platform powered by Content
Sequencing® technology, which drives personalized,
repeat engagement for branded content across display, social and mobile
channels, at scale. Fortune 500 brands including Kraft, Intel (News - Alert) and Whole
Foods Market rely on OneSpot to build strong content-based audience
relationships, provide measurable audience and content insights, and
drive quantifiable business results. Privately funded and based in
Austin, Texas, OneSpot is a three-time AlwaysOn Global 250 Winner, an
EContent 100 Winner and winner of the CMO Club's SXSW (News - Alert) Pitch Competition.
To learn more about OneSpot, visit www.onespot.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20150629005318/en/
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