[June 29, 2015] |
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Drizly Selects PAN Communications as PR Agency of Record to Drive Awareness and Demand Across Major North American Cities
PAN
Communications, an integrated public relations, content marketing
and digital media agency for the technology,
consumer
tech and healthcare
industries, has been named the agency of record for Drizly™,
the technology company which recently raised $13 million in Series A
venture capital to bring a superior shopping experience for beer, wine
and liquor, and the on-demand delivery of beverage alcohol, to cities
across North America.
Headquartered in Boston and currently serving 15 major metropolitan
cities, Drizly plans to double its footprint over the course of the next
year. In addition to its Series A funding, the company announced an
exclusive strategic alliance with WSWA Services, an affiliate of the
Wine & Spirits Wholesalers of America (WSWA) and its 362 member
companies. Aftera rigorous evaluation of national firms, PAN
Communications was selected in May as Drizly's PR agency of record.
"For the last 18 months, communications has been core to generating
awareness and demand for Drizly among consumers and retailers alike,"
said Michael DiLorenzo, senior vice president of marketing for Drizly.
"Now, as Drizly accelerates its expansion this year to more than 30
cities across North America, it is essential that we have scalable,
sophisticated earned media capabilities that will successfully underpin
our growth."
"We are thrilled to add Drizly to our growing portfolio of leading
consumer technology brands," said Lauren Arnold, vice president at PAN
Communications. "Drizly is leading the liquor industry's shift to
digital commerce while delivering an exceptional customer experience.
The company is undoubtedly poised for exponential growth and we are
looking forward to aligning the right program that will fuel their
long-term success."
ABOUT DRIZLY Drizly™
is the technology company powering a superior shopping experience for
beer, wine and liquor. Combining the best selection and price,
content-rich and personalized shopping experiences, and the speed and
convenience of on-demand delivery, Drizly delivers "The Joy of
Drinking™" to legal-age drinkers across the United States. Backed by a
world-class group of angel and institutional investors, the company has
raised $17.8 million to become a superior place to shop for beer, wine
and liquor in Austin, Baltimore, Boston, Chicago, Dallas, Denver,
Indianapolis, Los Angeles, Minneapolis/St. Paul, New York City,
Providence, Seattle, St. Louis, and Washington D.C.
ABOUT PAN PAN
Communications is a data focused public relations, content
marketing, and digital agency providing consumer tech, healthcare and
technology brands with award-winning, integrated communications
programs. For two decades, PAN has delivered insight-driven, measurable
public relations programs for leading and emerging brands nationally and
globally. The firm provides marketers with impactful communications,
influencer relations, social media and PANdigital services that expand
our client's brand equity, positively impacting their customers' path to
purchase through consistent engagement. For more information visit our
website at www.pancommunications.com,
follow us on Twitter (News - Alert) (@PANcomm)
or call 617.502.4300.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150629005667/en/
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