[June 30, 2015]

Brahmin Increases E-commerce Transactions 111 Percent with Zmags

Content marketing technology specialists Zmags today announced excellent results from the deployment of its content marketing platform, Creator, with high-end handbag and accessories retailer Brahmin.

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Alison Katz, director of direct-to-consumer at Brahmin, said, "By using Zmags Creator, Brahmin has more than doubled its click-through rate and is driving more online revenue as a result. We are earning a 20:1 return on our investment." Click to tweet.

With Creator, Brahmin was up and running in less than 24 hours - creating rich, interactive Web experiences, including home page promotions, lookbooks, feature graphics, banners, video galleries and more. Freed from the limiting templates and lead times of its old solution, Brahmin now enjoys more creative freedom and is able to measure and optimize campaigns on the fly.

While typically a substantial e-commerce build or update might take a month or more, full HTML5 campaigns can be live within a few hours, accelerating time-to-market and removing the burden of IT costs. Based on an intuitive experience canvas that includes drag-and-drop tools, asset libraries and widgets akin to PowerPoint for digital content marketing, Creator dramatically reduces the time and complexity from ideation to publishing content on a website.

The result is much higer customer engagement levels - a 50 percent increase in page views during the critical first 10 seconds of a site visit and a 16 percent increase in customer sessions. Overall, the company has seen a 111 percent increase in e-commerce transactions adding up to an impressive 20:1 return on investment.

Brahmin now typically updates its website with media-rich, engaging experiences two to three times per month. And the team deploys live updates to the site in seconds instead of days. Now, instead of swapping out graphics, Brahmin can keep the site fresh and engaging by making big, interactive and engaging layout changes with regularity.

"Retailers have just moments to attract consumers and immerse them in a rich and transactional shopping experience," said Brian Rigney, CEO at Zmags. "Getting that initial engagement right is mission critical. Brahmin's deployment of Creator exemplifies just how easy it is to build and publish beautiful content and how to keep that process going over time so that its consumers come back again and again."

Availability and Case Study

The full commercial version of Creator content marketing platform is available today from Zmags. Sign up for a free trial of Zmags Creator at http://zmags.com/free-trial-creator.html.

To learn about Brahmin and their success with Zmags Creator, please see the case study in full at http://zmags.com/resources/case-study-brahmin.html.

For more information on Zmags, please visit http://www.zmags.com. Follow the company on LinkedIn (News - Alert) at https://www.linkedin.com/company/zmags, on Facebook (News - Alert) at https://www.facebook.com/zmags and on Twitter (News - Alert) at @zmags.

About Zmags

Zmags provides the technology businesses need to deliver instant digital gratification. The Zmags content marketing technology is built for marketers who want to create attention-grabbing digital experiences but don't have time for lengthy technology learning curves and custom development. The Zmags Creator and Publicator platforms enable companies to rapidly create and publish memorable digital experiences without writing a single line of code. Over 1,500 of today's leading companies, including Nike, Neiman Marcus, Kate Spade, Whole Foods, Audi and more, trust Zmags to help them instantly connect with their customers in the moments that matter. The company is headquartered in Boston, Massachusetts, with offices in London and Copenhagen.

Zmags Creator and Zmags Publicator are trademarks of Zmags. All other brand names and product names are trademarks or registered trademarks of their respective companies.

Tags: Zmags, Creator, Publicator, Brahmin, marketing, content marketing, content management, digital publishing, instant digital gratification, attention metrics, retail, ecommerce, rich media, customer experience

View source version on businesswire.com: http://www.businesswire.com/news/home/20150630005399/en/

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