[July 21, 2015]

SmartTouch Interactive Adds Strength to its Marketing Automation Business with the Appointment of Tammy Arishenkoff and Karen Robertson

SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and the lead nurturing CRM solution company, today announced the appointment of two new members of staff in key roles for the company. Tammy Arishenkoff has joined as Senior Product Manager and Karen Robertson is Head of Product and Content Marketing.

With over 20 years of combined experience in real estate sales & marketing, technology and software product management, Tammy comes to us in the role of Senior Product Manager. She is responsible for gathering the necessary information to manage scope and requirements to steer the development of the next generation of our SmartTouch lead generation platform that helps ompanies manage and nurture leads.

"I embraced the opportunity to become part of the SmartTouch team at a time when fast-paced innovation of this new generation of our marketing automation platform aims to further enhance our leading CRM platform that has been established over the past three years," said Tammy.

Karen brings over 20 years of experience in direct, email and content marketing to the table and she's charged with telling the SmartTouch Interactive story and demonstrating how SmartTouch is a leader in helping new home builders and developers generate and nurture leads for new home sales.

"I chose SmartTouch Interactive because I was looking to be a part of an innovative, fast-growing company that makes a real difference to its market. SmartTouch Interactive combines cutting-edge digital marketing with award-winning creative services and a best-in-class CRM and marketing automation platform to help new home builders and developers find buyers for their communities. SmartTouch makes a significant impact on builders' business and I can't wait to tell this story and showcase what we do," said Karen.

"We are thrilled to have the depth of experience and quality of talent that Tammy and Karen bring to our team at a time when we've released the latest version of our CRM and marketing automation software. They add strength to our business and to our leadership team," said Robert Cowes, President and Co-founder of SmartTouch Interactive.

SmartTouch Interactive is an award winning real estate marketing agency and builder marketing firm, and has been honored with over 20 awards.

About SmartTouch® Interactive

SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform, the lead nurturing CRM. The SmartTouch® team's expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, Email Marketing and Inventory Management in one platform, SmartTouch®. http://www.smarttouchinteractive.com

View source version on businesswire.com: http://www.businesswire.com/news/home/20150721006184/en/

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