[July 27, 2015] |
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Calysto Communications Emerges as the #1 Agency for the M2M/IoT Industry
Calysto Communications (News - Alert) (www.calysto.com),
a global marketing communications agency that specializes in raising
awareness through content marketing, public relations and social media
for the mobile, wireless, telecom, IT and IoT industries, today cemented
its position as the leading marketing communications and public
relations agency in the Internet of Things (IoT) and machine-to-machine
(M2M) communications marketplace. Increasing the value of M2M/IoT
businesses by raising awareness with the media and influencers that
matter, Calysto brings strength to this industry with its experience,
the launch of a new microsite, The
IoT Marketer, and the co-development of The IoT Universe with James
Brehm & Associates, the leading M2M/IoT consulting and market
intelligence firm. The IoT Marketer will serve as the foremost industry
resource for marketers in the IoT and M2M communications industry, while
The IoT Universe will help define a cluttered ecosystem.
"Calysto knows M2M/IoT and has been serving companies in this market
since its inception," said Calysto CEO Laura Borgstede. "It's a growing
industry, and one ripe for consolidation. Calysto has successfully
positioned M2M/IoT companies from launch all the way through to
acquisition, and our all
senior-level team can hit the ground running with any M2M/IoT
company. The IoT Marketer is a valuable new resource that educates
M2M/IoT companies on how to differentiate themselves in this dynamic
market, and demonstrates our commitment to helping our clients and the
M2M/IoT industry as a whole to find marketing success."
Calysto has been involved in M2M since the early 2000s, but ts strategy
blossomed when it became the agency
of record for RacoWireless in 2011. RacoWireless hired Calysto to
establish the company as a market and thought leader in M2M, and former
President John Horn (News - Alert) as the primary evangelist on M2M/IoT as the market
expanded. When Raco was acquired by KORE Telematics earlier this year,
it was one of the best-known brands in the M2M/IoT industry.
"Calysto helped position RacoWireless as a leading company in the
M2M/IoT space, and really put us on the map in terms of developing
lasting relationships with the media and analysts that influence this
market," said Horn, now CEO of On-Ramp Wireless. "Their teams of M2M/IoT
experts understood the company's business goals and helped map a
flexible program that grew as we did, all the way from launch to
acquisition."
In addition to RacoWireless, additional M2M/IoT clients include Inmarsat (News - Alert)
(satellite connectivity), Logisense (rating and billing software), Laird
Technologies (telematics & wireless M2M), Spireon (telematics),
Globecomm (global communications systems), Excelacom (OSS, consulting)
and others.
To further share its expertise, Calysto is collaborating with M2M/IoT
analyst firm James
Brehm and Associates on The IoT Universe, an industry guide that
identifies 20+ industry categories across M2M/IoT industries and
positions companies within that living ecosystem.
"Partnering with Calysto was a no-brainer," said James
Brehm, founder and chief technology evangelist. "They have a wealth
of experience working with clients within the IoT industry, and have
emerged as a go-to resource for IoT information, trade shows and
influencers." When launched at CTIA (News - Alert), The IoT Universe will cooperatively
reside on both Calysto's The
IoT Marketer microsite and James Brehm & Associates site. It will be
a living document.
Calysto and James Brehm & Associates will soon be launching a formal
call for participation to M2M/IoT companies for inclusion in the first
IoT Universe. Companies wishing to be alerted when the call for
participation is opened should contact Calysto.
About Calysto Communications
Calysto (www.calysto.com)
is a global marketing communications agency that specializes in raising
awareness through content marketing, public relations and social media
for mobile, wireless, telecom, IT and IoT technologies. Founded in 1999,
Calysto has focused solely on the telecom and mobile realms, providing
experienced, senior-level experts to lead our clients' communications
efforts. Our unique three-pronged approach -- content, PR and social
media -- drives awareness of our clients and establishes them as thought
leaders in their respective sectors.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150727005416/en/
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