[August 17, 2015] |
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Advisor Launchpad Selected by LPL Financial for New Vendor Affinity Program
Advisor
Launchpad, an end-to-end digital marketing solution provider for
financial advisors, today announced it has been selected by LPL
Financial for its new Vendor Affinity Program. LPL Financial is the
nation's largest independent broker-dealer and a custodian of more than
14,000 registered investment advisors.
Many advisors in the financial industry rely on outdated marketing
practices for managing and growing their businesses. Advisor Launchpad
helps advisors create and execute advanced digital marketing strategies.
Program Reduces Complexity
The Vendor Affinity Program is a new initiative designed to help
advisors reduce the complexity and cost of running their businesses. The
program offers a centralized repository of vendors who have been
reviewed by LPL and have agreed to provide their products and services
to LPL advisors at discounted prices.
"We recognize that technology is a major contributor to creating
increased efficiency and driving greater productivity in our clients'
businesses," said Victor Fetter, LPL Financial managing director and
chief information officer. "Being able to connect LPL clients with
leading technology solution providers adds a new dimension to the level
of service and support we can provide to clients to help them manage and
grow their businesses."
Complete Digital Marketing Solution
To stay competitive in today's digital economy, financial advisors need
an online presence tht continually attracts and retains clients.
Advisor Launchpad's end-to-end digital marketing solution enables firms
to publish fresh, targeted content that empowers and educates clients,
and promote their content with social media and email marketing.
Combined with search engine optimization (SEO) and integration with
industry-leading CRM systems, increased inbound website traffic
generates new leads that can become new clients.
"We are proud to be included in this new program and to be able to offer
our products to LPL advisors so that they can be best positioned to
succeed in the digital economy," said Jimmy Douglas, general manager of
Advisor Launchpad. "Advisor Launchpad's complete digital marketing
solution gives advisors the tools they need to foster client
relationships and grow their businesses."
About Advisor Launchpad
Advisor Launchpad, a Smarsh company, offers world-class digital
marketing solutions and websites for financial advisors to help them
attract and retain clients, and stay competitive and compliant in
today's connected economy. With the most comprehensive packages in the
industry, Advisor Launchpad offers everything financial advisors need to
take their business to new heights. For more information, visit advisorlaunchpad.com.
About LPL Financial
LPL Financial, a wholly owned subsidiary of LPL Financial Holdings Inc.
(NASDAQ:LPLA), is a leader in the financial advice market and serves
$485 billion in retail assets. The Company provides proprietary
technology, comprehensive clearing and compliance services, practice
management programs and training, and independent research to more than
14,000 independent financial advisors and more than 700 banks and credit
unions. LPL Financial is the nation's largest independent broker-dealer
since 1996 (based on total revenues, Financial Planning magazine, June
1996-2015), is one of the fastest growing RIA custodians with $105
billion in retail assets served, and acts as an independent consultant
to over an estimated 40,000 retirement plans with an estimated $120
billion in retirement plan assets served, as of March 31, 2015. In
addition, LPL Financial supports approximately 4,300 financial advisors
licensed with insurance companies by providing customized clearing,
advisory platforms, and technology solutions. LPL Financial and its
affiliates have 3,352 employees with primary offices in Boston,
Charlotte, and San Diego. For more information, please visit www.lpl.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150817005331/en/
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