[August 18, 2015] |
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Return Path Extends Capabilities, Launches New Email Optimization Suite Including Send Time Optimization, Subject Line Optimizer, and Executive Scorecard
Global data solutions provider Return Path today launched a new version
of its Email Optimization Suite, including new capabilities that allow
marketers to deliver email on consumers' schedules, optimize email
subject lines, and compare email performance and subscriber engagement
to select competitors and best-in-class senders. Built on Return Path's
proprietary email data platform, the Return Path Data Cloud, the new
capabilities are designed to help marketers improve ROI from their email
marketing efforts without needing to change email service providers or
significantly alter their processes.
"Email marketing is a mission-critical revenue and customer engagement
driver for most businesses today," said George Bilbrey, president of
Return Path. "Our history in email deliverability and our unique and
proprietary data assets put us in a strong position to provide
additional products and services that will help our clients and partners
be more successful with their email marketing campaigns."
New and enhanced capabilities of the Return Path Email Optimization
Suite include:
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Send Time Optimization analyzes behavioral data to identify
when subscribers are most likely to interact with commercial email and
automatically deliver messages at those times without changing the way
marketers deploy email campaigns.
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Subject Line Optimizer helps drive engagement and elevates
email campaign messaging by comparing the effectiveness of real
subject lines across thousands of brands and industries.
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Executive Scorecard benchmarks email program effectiveness and
subscriber engagement against competitive and best-in-class senders.
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Enhanced Inbox Preview gives marketers the ability to see how
their email creativewill render across a broader spectrum of devices,
browsers, and email clients, and provides insight on how to fix
problems before campaigns go live.
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Customizable Dashboards provide actionable insights related to
inbox placement that can now be modified and scheduled for
distribution across working teams.
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Certification provides better inbox placement with
participating mailbox providers and spam filtering services, which now
include AOL, Cisco, Orange (News - Alert), and Vade Retro.
During beta testing, commercial senders reported that the new Send Time
Optimization capability improved read rates by up to 25%. Return Path's
Send Time Optimization product is being offered as part of a new
partnership with AudiencePoint and will initially be available
exclusively for Salesforce Marketing Cloud users.
"We've partnered with Return Path for years to optimize our email
marketing campaigns, so we were thrilled to be offered the opportunity
to get an early entry into their newest program," said Marty Turman,
senior director of CRM for Vail Resorts. "Delivering our messages at the
right time for each customer is critical as we look to boost marketing
performance through email."
To provide more detail on these new and updated solutions, Return Path
is hosting a webinar on September 1, 2015: How
Email Marketing Drives Value. Registration is free.
More information about the Return Path Email Optimization Suite can be
found at http://www.returnpath.com/solutions/email-deliverability-optimization/
About Return Path
Return Path analyzes the world's largest collection of email data to
show businesses how to stay connected to their audiences, strengthen
their customer engagement, and protect their brands from fraud. Our data
solutions help analysts understand consumer behavior and market trends.
We help mailbox providers and security providers around the world
deliver great user experiences and build trust in email by ensuring that
wanted messages reach the inbox while spam and abuse don't. Find out
more about Return Path Email Optimization, Email Fraud Protection, and
Consumer Insight solutions at returnpath.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150818005824/en/
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