TMCNet: BDX to Host Lead Conversion Expert, Robert Cowes of SmartTouch Interactive, for Webinar -

[August 25, 2015]

BDX to Host Lead Conversion Expert, Robert Cowes of SmartTouch Interactive, for Webinar -"Give Leads a Chance - The Art and Science of Turning Leads Into Sales"

SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and the lead nurturing CRM solution company, today announced that BDX will host an interactive complimentary webinar, "Give Leads a Chance - The Art and Science of Turning Leads Into Sales," with real estate marketing and lead conversion expert, Robert Cowes, President and Co-founder, SmartTouch Interactive on September 2, 1:00PM CT/2:00PM ET. Register today to attend the webinar.

During this informative webinar, Cowes will share why the only bad lead is an untouched lead and attendees will gain insight into proven strategies for easily and efficiently moving new home buyers through the 52 touch points between initial inquiry and closing on the home. Attendees will learn:

  • Just how critical follow-up is and see how easy it is to follow up instantly and in a relevant way.
  • How to access a free resource that can be implemented immediately.
  • How to nurture leads in a way that keeps leads engaged throughout the buying cycle.
  • What types of content keep leads engaged and what turns them off?
  • What to do with your list of "dead" leads. There might be more life in them than you think!

"We have to change the way we think about leads. With home buyers spending a year on average researching before buying a new home, it is imperative that new home builders and developers view all captured leads as important and understand the how critical immediate follow-up is, as well as ongoing lead nurturing," said Cowes. "I'm excited to have the opportunity to share SmartTouch Interactive's proven lead generation strategies and how we are helping our clients connect with the modern new home buyer and accelerate new home sales during this upcoming webinar."

Robert Cowes is an accomplished entrepreneur with expertise in product management, design and execution of lead generation programs, branding, interactive marketing and account service. He managed more than $20 million in lead generation budgets in the last eight years, yielding over 500,000 leads, nurturing over 100,000 leads and resulting in over $1 billion in new home sales.

About SmartTouch Interactive

SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform, the lead nurturing CRM. The SmartTouch® team's expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, Email Marketing and Inventory Management in one platform, SmartTouch®. http://www.smarttouchinteractive.com


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