[August 26, 2015] |
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Klaviyo Funded to Help Ecommerce Companies Make More Money with Email
Klaviyo, the intelligent platform for ecommerce email campaigns, has
raised $1.5M in funding from Accomplice and select angels, including
David Cancel, Elias Torres and TJ Mahoney. Founded in 2012, Klaviyo has
developed a system that analyzes disparate and often real-time data
points, about individual customers and prospects, in order to automate
personalized communications. The solution is being used at thousands of
ecommerce companies to maximize return on email campaigns; and Klaviyo
will use the new funding to accelerate growth in development and
sales/marketing.
"Email campaigns have become synonymous with mass blasting giant lists
of people with the same email, leading to a world where our inboxes are
crowded, spam folders full, and we don't engage with or like the emails
we receive," said Andrew Bialecki, co-founder and CEO of Klaviyo.
"Klaviyo solves this problem. We plug into different data sources that
companies already have and use that data to personalize communications
to customers and prospects. We are excited that our investors share our
vision for transforming ecommerce marketing."
Almost a trillion emails are sent each month. Current email platforms
are primarily focused on sending large quantities of messages that are
the same for everyone, with very little personalization. Through its
simple and intuitive API, Klaviyo integrates with an ecommerce company's
data sources to better understand their customer's relationship with the
brand (i.e. what they have or haven't bought, website activity,
engagement with previous communications, events attended, products
returned and more). As a result, the Klaviyo platform understands the
customer's behavior and can target and/or trigger personalized
communications at the optimal time.
"Klaviyo has created a powerful email marketing platform that is
incredibly easy to use; being able to run small, hyper-targeted,
personalized campaigns is the holy grail for marketers," said Jon
Karlen, a partner at Accomplice. "Andrew and Ed have already built a
successful company and they are the perfect team to lead it through this
rapid growth phase."
Andrew Bialecki and Ed Hallen founded Klaviyo in 2012, after working
together at Adaptive Predictive Technologies (APT (News - Alert)) where they built big
data-driven marketing solutions for Fortune 500 companies. "We started
working with companies and realized what a frustrating,
manually-intensive process it was to email someone who had bought a suit
two months ago but not the perfect matching shirt and tie. That's when
the opportunity became clear," said co-founder Ed Hallen. On average,
Klaviyo's customers earn ~$75 for every dollar spent.
About Klaviyo Klaviyo helps brands build stronger
relationships with their customers through communications that are
personal and predictive. For more information, visit www.klaviyo.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150826006073/en/
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