[August 27, 2015] |
|
Merkle Cited as a Leader in The Relevancy Group's Email Agency Buyer's Guide
Merkle (www.merkleinc.com),
a leading technology-enabled, data-driven performance marketing agency,
has been recognized by The Relevancy Group as a leader in "The Relevancy
Ring: Email Agency Buyer's Guide - 2015." The Relevancy Group, a leader
in email marketing research and consulting, released its first ever
buyer's guide, which analyzes seven vendors and sheds light on which
agencies improve the ROI of current email marketing technologies.
"What differentiates Merkle is our world-class analytic capabilities and
performance-based creative at scale, combined with the depth of a
traditional Email Service Provider (ESP) in email production and
deliverability. We made a deliberate choice to not build our own
platform, instead we built expertise and best practices on leading email
platforms and match our client's needs to the appropriate platform,"
said Jose Cebrian, VP and GM, Email and Mobile Messaging at Merkle.
Merkle has been providing email services since 2006 and has more than
200 dedicated employees for this business. Using its wealth of data to
segment customer bases, Merkle is able to send highly relevant emails,
achieving specific strategic objectives and creating more satisfied,
loyal customers. According to The Relevancy Group report, "As the only
inependent email agency that could possibly compete with the ESP
agencies as well, Merkle did a good job of differentiating themselves
with a relentless focus on analytics and creative." The creative team
leads the industry in crafting engaging, customer-centric emails using
data-driven customer insights and proprietary best practices designed to
enhance performance. They are supported by data scientists utilizing
analytics to optimize conversion rates through continuous testing and
improvement. The report also states, "For marketers looking for the
agency size of an in-house shop combined with the platform flexibility
of an independent email agency, Merkle just might be the answer."
The Relevancy Group partnered with a new nonprofit foundation, A Chance
in the World™, to create the analysis criteria for the report. All of
the participants were challenged to come up with a detailed
communications plan for the nonprofit, including strategy, analytics,
and creative ideas to increase donations and engagement with the
foundation. An excerpt of this research is featured in Issue 7 of The
Marketer Quarterly, a digital magazine that is free to subscribers with
registration at www.marketerquarterly.com.
About Merkle
Merkle is a global data-driven, technology-enabled performance marketing
agency and the largest independent agency in the US for CRM, digital,
and search. For more than 25 years, Fortune 1000 companies and leading
nonprofit organizations have partnered with Merkle to maximize the value
of their customer portfolios. The agency's heritage in data, technology,
and analytics forms the foundation for its unmatched skills in
understanding consumer insights. When combined with its strength in
performance media, Merkle creates customer experiences that drive
improved marketing performance and shareholder value. With more than
2,900 employees, the privately held corporation is headquartered in
Columbia, Maryland with 14 additional offices in the US and offices in
London, Shanghai, and Nanjing. For more information, contact Merkle at
1-877-9-Merkle or visit www.merkleinc.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150827005063/en/
[ Back To Homepage ]
|