[September 29, 2015] |
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The Branded Entertainment Network Integrates Digital Influencer Opportunities for Brands and Advertisers
The Branded Entertainment Network (BEN),
Corbis's world-leading marketplace for product integration in popular
global entertainment, announced today its latest service offering,
enabling brands to connect with over 20,000 digital media influencers.
This enhancement expands Corbis' patented and strategic portfolio as the
industry-leading brand integration and product placement experts for TV,
film, over-the-top (OTT) and celebrity content, enabling marketers and
brands cut-through capabilities in an increasingly chaotic media
landscape.
"With the creation of BEN in 2014, Corbis launched the first-ever global
marketplace for brand integration across all media platforms. Today,
we're thrilled to take this platform to the next level," said Gary
Shenk, Chief Executive Officer of Corbis. "With consumer viewing habits
- particularly among millennial audiences - rapidly migrating to
emerging digital channels, the importance of digital and social media
influencers is increasingly important for brands and advertisers alike.
With this launch, we provide brands with the opportunity to integrate
seamlessly into the videos of digital influencers across all the leading
onlinevideo platforms, as well as providing measurable and quantifiable
results."
BEN is the interactive platform that provides global brands and media
buyers with end-to-end access to film, TV, OTT, digital, music video and
celebrity product placement opportunities. The enhancements provide
brands and advertisers with highly-valuable and difficult-to-access
product integration and embedding opportunities with leading digital
influencers and content creators on YouTube, Vine, Facebook (News - Alert), Snapchat,
Twitch, Instagram, and other digital and social media platforms.
"Brands have already embraced our platform for connecting with top-tier
vloggers and social media influencers. It has allowed them to identify,
plan, budget, and measure the performance of product placements," said
Corey Silverman, Corbis's Senior Vice President of Global Sales.
"For social media influencers, the ability to position themselves and
their brand partners in an authentic and genuine way via BEN has opened
them up to countless new revenue opportunities," added Ricky Ray Butler,
Senior Vice President of Digital at Corbis. "Our platform has become
integral in the development of this market place."
About The Branded Entertainment Network (BEN): BEN,
a service of Corbis, is the world's only online marketplace for brand
integration and product placement. BEN connects brands and advertisers
with leading content creators and digital influencers for unparalleled
integration opportunities within film, TV, OTT, music and more. BEN
creates memorable connections with audiences, measurable results and
commercial value for our partners.
About Corbis: Founded in 1989 by Bill Gates (News - Alert), Corbis has rapidly
evolved from an image licensing business into a content marketing group
that enables brands and publishers to build closer relationships with
their customers through premium image, entertainment and digital
influencer content. Corbis offers its clients unrivaled access to still
and motion imagery, breaking news and entertainment rights as well as
BEN, the world's first online marketplace for brand integration across
Film, TV, music, talent and digital influencers.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150929005320/en/
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