[October 02, 2015] |
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Digital River Wins Internet Marketing Association IMPACT Award for Analytics and Measurement
Digital River (News - Alert), Inc., a leading global provider of Commerce-as-a-Service
solutions, received a 2015 IMPACT Award from the Internet Marketing
Association (IMA) in the Analytics & Measurement category for its chat
optimization program. The award was presented at the IMPACT15 Conference
and Awards event in Las Vegas, Sept. 23-25, 2015. The IMPACT Awards
annually recognize a wide range of achievements and leadership across
the field of Internet marketing.
"We're thrilled to be recognized for the analytics and optimization work
our MarketForce digital marketing agency did as they recast the chat
programs of some of our top enterprise ecommerce clients. Our
MarketForce team raised the return on investment for one of our client's
chat programs from less than 1:1 to 6:1, by increasing the productivity
of their chat agents," said Scott Heimes, Digital River's senior vice
president and CMO. "Our MarketForce agency relies on its in-house
expertise to do award-winning work every day, finding new and better
ways to generate meaningful sales and marketing results for our
ecommerce clients."
For more than a decade, Digital River has been at the forefront of
performance marketing with its MarketForce global digital marketing
agency. The agency's portfolio of managed marketing services include pay
per click advertising, search engine optimization, affiliate and email
marketing, display advertising and retargeting among other digital
marketing programs.
IMA is one of the fastest growing Internet marketing groups in the
world, with more than 1,000,000 professinal members in fields,
including sales, marketing, business ownership, programming and creative
development. For more information on the Internet Marketing Association,
visit www.imanetwork.org.
About Digital River, Inc. Backed by 20 years of ecommerce
experience, Digital River is recognized as a leading global provider of
Commerce-as-a-Service solutions. Companies of all sizes rely on Digital
River's cloud-based commerce, payments and marketing services to manage
and grow their online businesses. In 2014, Digital River processed more
than $35 billion in online transactions, connecting B2B and B2C digital
products companies and branded manufacturers with buyers across multiple
devices and channels, and nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the
U.S., Asia, Europe and South America. For more details about Digital
River, visit the corporate
website, read the Digital
River Blog, follow the company on Twitter
or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All
other trademarks and registered trademarks are trademarks of their
respective owners.
Twitter (News - Alert) Tags: @DigitalRiverInc, @IMA_Network, #IMPACT15,
#optimization Click
to Tweet: .@DigitalRiverInc wins @IMA_Network #IMPACT15
award for chat #optimization work
View source version on businesswire.com: http://www.businesswire.com/news/home/20151002005555/en/
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