[October 05, 2015] |
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StreamSend: 6 Ways to Build Sales with Social-Powered Email Marketing
StreamSend,
the email
marketing service provider, shares six ways marketers can build
customer relationships and sales with social-powered email marketing.
"Emails that include social sharing buttons have a click-through-rate
158% higher than emails that do not include social sharing buttons." -
WebDAM
"Social media has transformed the way consumers make purchase decisions,
gain more information about products and services, and find deals and
purchase incentives," said Dan Forootan, president of StreamSend Email
Marketing. "With over one billion social media users, adding the power
of social media to your email strategy can produce large campaign
response lifts."
1. Dress Up Content to Go Anywhere Figuring out the
goal and style of campaign content comes first so that language, images
and offers are all tailored to pull visitors to a lead capture or
purchase form - in messaging that works for all social media pages,
landing pages and emails.
2. Give Them a Reason to Believe People need reasons
to pass along and recommend content. Engaging imagery, coupons,
discounts or referral programs give them that reason. Share and pin
buttons everywhere keep that content moving.
3. Design: Create once, Deliver Everywhere In
addition to mobile rendering, email template design should consider how
the actual content will be repurposed as a Facebook (News - Alert) tab and/or embedded
into a blog post. Smart marketers take "create the message once and
deliver it everywhere" with the click of a button, saving both time and
money.
4. Have a Smart Landing Landing pages are where
marketers ask prospects and customers to take action. They should have
the same message, look and feel as the email marketing that drove the
visit, and should include a prominent call to action. Shorter lead
capture forms work better than longer ones. Email templates can double
as landing pages to get the message out, and should then follow a
schedule to automatically repost to social.
5. Lead Gen: Social + Email Convert social network
users into email subscribers by embedding an email opt-in form on social
media pages, blogs and pin boards. A compelling call to action is
crucial to opt-in.
6. SEO - Leverage for Your Engagement and Landing Pages: Search
engines will continue to find landing pages, social pages, and share
boards for months to come - and Google (News - Alert) +1 will show those pages to
friends - bringing users back to business's doorstep and giving the
offer another chance to be seen, acted on or shared.
Find out how to put Email + Social and all of the power of email
marketing automation to work for your business, read StreamSend's
Email Marketing Automation & Integration Guide.
StreamSend
StreamSend offers an easy-to-use, affordable and reliable email
marketing service designed to help businesses maximize the reach of
their marketing budget when sending an email
newsletter or using Social Media. StreamSend offers a number of
industry-leading standard pricing plans, private-label and affiliate
programs and hands-on personal client service. Started in 1998,
StreamSend is a leader in Email Marketing.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151005005123/en/
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