[October 09, 2015] |
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Time Inc.'s InStyle Premieres InStyle Virtual in Collaboration with Jaunt
Beginning with its November issue, Time Inc. (News - Alert)'s (NYSE:TIME) InStyle
premieres InStyle
Virtual, a virtual reality experience granting consumers
unparalleled insider access to fashion shoots and exclusive events.
Produced in partnership with Jaunt, the company pioneering cinematic
virtual reality, the series debuts with Drew Barrymore's cover shoot,
marking the first time a national fashion media brand has created a
virtual reality experience with a cover shoot. InStyle is the first Time
Inc. brand to offer consumers an experience with this technology.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20151009005762/en/
"InStyle's brand DNA has always focused on giving our readers exclusive
access to the red carpet, the runway and our favorite Hollywood moments.
With InStyle Virtual, we are elevating that access to a new dimension
and are offering our readers the chance to virtually experience the
moments that captivate 23 million women each month," said Ariel Foxman,
Editorial Director, InStyle and StyleWatch.
InStyle Virtual premieres with a three-minute tour of a cover shoot
starring record-holding, eight-time InStyle cover girl Drew Barrymore.
Captured with Jaunt's proprietary 360-degree, stereoscopic cameras and
advanced 3D sound-field microphones, the content fully immerses viewers
in the scene with complete freedom to look in any direction-as if they
were actually there.
During the 360-degree virtual reality tour, viewers are able to see
Fashion Director Melissa Rubini style Barrymore in Stella McCartney, as
well as feel that they are standing in Barrymore's shoes as she poses
for photographer Jan Welters. Barrymore, who wears Valentino on the
cover, also speaks directly to the viewer and reveals some of her
favorite makeup tips.
"Virtual reality is enabling a new age of exploration. For the first
time, anyone in the world can travel to New York City in an instant,
stand on the set of a celebrity photo shoot and glimpse the magic behind
the scenes," said Jens Christensen, cofounder and CEO of Jaunt. "InStyle
Virtual is a perfect example of brands, creatives and technologists
coming together to engage audiences in entirely new ways."
To experience InStyle Virtual, consumers simply download the JauntVR app
on their smartphones and use a VR viewer. The app and viewer are
available at a variety of price points, starting at $5. InStyle is also
distributing free, branded cardboard viewers to select subscribers along
with the November issue, and starting today, consumers can go to InStyle
Virtual to sign up for a chance to receive a limited edition red
viewer.
InStyle Virtual will continue to unveil new experiences throughout the
coming months, including a behind-the-scenes look at the inaugural InStyle
Awards at the Getty Center on Monday, October 26. The InStyle Awards
celebrate the fashion media brand's new annual list, titled "Hollywood's
50 Best Dressed," which spotlights the actors, actresses and artists
whose style defines the red carpet, as well as the image makers behind
the scenes. The 14-page list feature, edited by Fashion News Director
Eric Wilson, honors the symbiotic relationship between the runway and
the red carpet, along with the power that fashion has in creating a
brand image.
With this new franchise, InStyle, the foremost media brand to sit
squarely at the nexus of Hollywood and the fashion industry, further
cements its status as the leading authority on how fashion and Hollywood
influence each other and how that influence resonates with women
worldwide.
Join the conversation on social media with #InStyleVirtual and
#InStyleAwards, and visit www.instyle.com/InStyleVirtual
and www.instyle.com/InStyleAwards
for updates.
About InStyle
Time Inc.'s InStyle is the world's foremost luxury fashion media brand.
Its portfolio comprises the flagship magazine; 16 international
editions; special issues; digital properties; red carpet events; and
brand extensions including apparel and footwear collections, salons and
books. Across a highly engaged audience of 24 million, InStyle inspires
and informs, delivering the knowledge and confidence to make the
everyday fabulous.
About Time Inc.
Time Inc. (NYSE:TIME) is one of the world's leading media companies,
with a monthly global print audience of over 120 million and worldwide
digital properties that attract more than 140 million visitors each
month, including over 60 websites. Our influential brands include
People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living,
Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food
& Wine, as well as more than 50 diverse titles in the United Kingdom,
such as Decanter, Horse & Hound and Wallpaper*. Time Inc. is home to
celebrated franchises and events, including the Fortune 500, Time 100,
People's Sexiest Man Alive, Sports Illustrated's Sportsman of the Year,
the Food & Wine Classic in Aspen, the Essence Festival and the biennial
Fortune Global Forum. Hundreds of thousands of people attend our events
every year. We have been extending the power of our brands through
various investments and acquisitions, including the formation of Sports
Illustrated Play, a new business devoted to youth and amateur sports,
and the acquisition of inVNT, a company that specializes in live media.
We also provide content marketing, targeted local print and digital
advertising programs, branded book publishing and marketing and support
services, including subscription sales services for magazines and other
products, retail distribution and marketing services and customer
service and fulfillment services, for ourselves and third-party clients,
including other magazine publishers.
About Jaunt
Jaunt is pioneering the future of creative storytelling through
cinematic virtual reality. Founded in 2013, Jaunt is the leading
developer of the hardware, software, tools and applications to enable
cinematic VR and put the power of virtual reality in the hands of
today's best content creators. In addition, Jaunt works with leading
creatives-from brands to artists to filmmakers-to create cutting-edge
content through its studio arm, Jaunt Studios. Headquartered in Palo
Alto, California, the company also maintains a presence in Los Angeles
and produces branded and original VR content for audiences worldwide.
Jaunt's investors include The Walt Disney Company, Evolution Media
Partners, China Media Capital, Highland Capital Partners (News - Alert), Google
Ventures, Redpoint Ventures, Axel Springer, ProSiebenSat.1 SE, The
Madison Square Garden Company, Peter Gotcher, Blake Krikorian and Sky
(corporate.sky.com). Experience more at www.jauntvr.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151009005762/en/
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