[November 24, 2015] |
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Gorkana: Powering Ahead Following Acquisition by Cision
Gorkana, the UK's leading media intelligence provider has announced a
significant development to its media database. With this latest
enhancement, Gorkana is making it even easier for organisations to
connect to the right audiences.
Gorkana's Media Database is the most comprehensive source on the market
for accessing journalists, bloggers and other social media influencers,
and the upgrade has expanded the database's offering with a new social
media 'topic search' function.
Clients are now able to search for any topic of interest and will
instantly receive a list of up to 1,000 journalists and influencers who
have mentioned that particular keyword, phrase, hashtag or @mention
within the last 90 days.
Users can now access real-time insights into the subjects that key
contacts are writing about and also who they are interacting with on
social media. This is the most accurate and efficient way to target the
most appropriate audience for messaging. Also, as part of the
innovation, Gorkana's database will start to incorporate all of Cision's
global data, giving clients unparalleled access to vital information.
"We have made several key acquisitions within the last 15 months and are
now in a prime position to roll out our new integrated technology
products to our clients," said Cision CEO Peter Granat. "By bringing
together best-in-class solutions from Gorkana and Cision, we are
continuing to provide the most cutting-edge tools in our ever-evolving
industry."
Cision also announced that it will be locating its European HQ into one
site located at the heart of Silicon Roundabout in London's Shoreditch.
By consolidating its Gorkana and Cision operations in tech city, it will
establish the largest media intelligence hub in Europe, underlining
Cision's commitment to investment in technology and digital innovation.
Jeremy Thompson, MD of Cision EMEA will lead the hub. "We have an
opportunity to build insightful products on a scale which will help PRs
and marketers in major markets to upgrade their media intelligence,"
said Thompson. "Cision makes it even easier for businesses to power the
stories that propel their brands."
He added: "By basing Cision's European HQ near Silicon Roundabout, we're
ensuring that we're at the centre of a dynamic, invigorating and highly
innovative community. We are working in the area to maintain and develop
the complex products and high levels of service our clients need and
expect. The level of investment that we are making in this space is
unmatched."
Earlier this year, Thompson, the CEO of Gorkana, was appointed MD of
Cision EMEA, following Cision's acquisition of Gorkana in 2014.
About Cision
Cision is a leading global media intelligence company, serving the
complete workflow of today's communications, social media and content
marketing professionals. Offering the industry's most comprehensive PR
and social software, rich analytics and a Global Insights team, Cision
enables clients to improve their marketing and strengthen data-driven
decision making. Cision also represents the Gorkana, PRWeb, Help a
Reporter Out (HARO) and iContact brands. Headquartered in Chicago,
Cision has over 100,000 customers worldwide and maintains offices in
Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For
more information, visit www.cision.com
or follow @CisionĀ (https://twitter.com/cision)
on Twitter (News - Alert).
This information was brought to you by Cision http://news.cision.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20151124005429/en/
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