[February 02, 2016] |
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SmartBear's CMO Speaks on Lessons Learned from Growing Companies from $0 to $100 Million in Revenue
Bryan
Semple, CMO at SmartBear
Software, the leader in software quality tools for the connected
world, is presenting, "Hindsight is 20/20 - 20 B2B Marketing Lessons
Learned to Scale," at the Growth
Hacking Breakfast on Tuesday, February 2, 2016 in Cambridge,
Massachusetts. The event is hosted by Chimaera
Labs, a digital marketing agency serving various technology clients,
and features actionable talks on applied PR, marketing, analytics and
product development tactics. Experts discuss case studies that show how
they rocked customer acquisition.
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WHAT:
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"Hindsight is 20/20 - 20 B2B Marketing Lessons Learned to Scale,"
Presented by SmartBear's
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Bryan Semple at Growth Hacking Breakfast
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WHEN:
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Tuesday, February 2, 2016, 8:30 a.m. - 9:30 a.m. EST (including 20
minutes of Q&A)
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WHERE:
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Cambridge Innovation Center (CIC), One Broadway, Cambridge,
Massachusetts
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During his talk, Bryan Semple provides 20 lessons learned, not readily
apparent at the time, from growing companies from $0 to $100 million in
revenue. A 20+ year high-tech veteran, Bryan has spent the last 11 years
working in datacenter infrastructure and operations companies. Bryan
came to SmartBear from Dell (News - Alert) where he worked for the CMO of Dell Software
Group to expand high velocity sales and marketing processes across the
Dell software portfolio. He joined Dell after the acquisition of
VKernel, where he served as CMO. Prior to VKernel, Bryan was at NetApp
(NASDAQ:NTAP) where he was the general manager of the storage
virtualization business unit. Under his leadership, the group
experienced record growth, expanded engineering operations to India, and
built global awareness for NetApp's industry leading storage
virtualization solutions.
Prior to NetApp, Bryan was VP of Marketing at Onaro where he established
the company as a leader in storage management software and built the
marketing processes that supported the company's profitability and
successful acquisition by NetApp in 2008. Before Onaro, Bryan was the VP
of Product Marketing and Strategy at server blade virtualization pioneer
Egenera. At Egenera, Bryan worked with early adopters of infrastructure
and server virtualization technologies in the financial services
industry as the company scaled from one to several hundred customers.
Early career experience includes various sales and marketing management
positions at FairMarket, Trellix and Sybase (News - Alert).
Bryan holds a bachelor's degree in systems engineering from the U.S.
Naval Academy and a master's degree in business administration from
Stanford University. He blogs on measuring marketing effectiveness at www.storymetrix.com
and has published the book, "Digital
CMO's Guide to Marketing Measurement - Think Like a Submariner for
Operational Success," available from Amazon. He is a frequent
industry speaker appearing at Marketing Nation and Inbound. Follow him
on Twitter (News - Alert) @VK_Bryan.
For more information on the Growth Hacking Breakfast, visit: http://www.chimaeralabs.com/events/growth-hacking-breakfast-4/.
About SmartBear Software As the leader in software quality
tools for the connected world, SmartBear supports more than four million
software professionals and over 25,000 organizations in 194 countries
that use its products to build and deliver the world's greatest
applications. With today's applications deploying on mobile, Web,
desktop, Internet of Things (IoT) or even embedded computing platforms,
the connected nature of these applications through public and private
APIs presents a unique set of challenges for developers, testers and
operations teams. SmartBear's software quality tools assist with code
review, functional and load testing, API readiness as well as
performance monitoring of these modern applications. For more
information, visit: http://smartbear.com,
or for the SmartBear community, go to: Facebook,
Twitter,
LinkedIn
or Google+.
All trademarks recognized.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160202005007/en/
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