TMCNet:  Feb. 16 IMCA Webcast to Focus on B2B Communications

[February 04, 2016]

Feb. 16 IMCA Webcast to Focus on B2B Communications

The Insurance Marketing & Communications Association (IMCA) will host the next edition of its Leadership Webcast Series on Tuesday, Feb. 16, 2016.

The program, "Agents, Brokers and Carriers - the ABCs of B2B Communication," will be presented by Jeremy Barnett, senior vice president of marketing at NAS Insurance Services LLC, based in Los Angeles.

During the Feb. 16 webcast, Barnett will lead a discussion focused on effective techniques for acquiring customers using content marketing strategies, how CRM tools and targeted communications can generate customers, and outline new approaches for building community among your customers. This one-hour live program, which begins at 2 p.m. Eastern Time, is free for all IMCA members and just $49.95 for non-members.

"Effective B2B communications can help you build community, engagement and loyalty among your customers and partners," said Mark Friedlander, IMCA's president and head of corporate communications at The Main Street America Group. "During our webcast, Jeremy will provide best practices about building a community with effective communications to profitably grow your business, which is paramount for carriers, producers, underwriters and brokers."

Registration is required to attend IMCA's Feb. 16 webcast. Please visit http://imcanet.com/events/webcasts/ for more information.

About the Webcast's Presenter

Jeremy Barnett is senior vice president of marketing at NAS Insurance Services LLC, based in Los Angeles. Barnett is responsible for brand strategy, advertising, sponsorship, sales support and corporate communications for all lines of business at NAS. He also provides executive supervision for NAS' technology and project management units, coordinating efforts across all three departments to drive innovation and state-of-the-art service to NAS clients and partners.

Barnett joined NAS in 2012 after many years in technology marketing roles working with leading global brands including Credit Suisse, Toyota, Sony and HP. Barnett earned his master's degree in educational technology at San Diego State University and his bachelor's degree at Rutgers University in New Jersey.

About the Insurance Marketing & Communications Association (IMCA)

IMCA (www.imcanet.com) is the oldest insurance marketing association in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers in the United States. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.


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