[February 04, 2016] |
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Feb. 16 IMCA Webcast to Focus on B2B Communications
The Insurance Marketing & Communications Association (IMCA) will host
the next edition of its Leadership Webcast Series on Tuesday, Feb. 16,
2016.
The program, "Agents, Brokers and Carriers - the ABCs of B2B
Communication," will be presented by Jeremy Barnett, senior vice
president of marketing at NAS Insurance Services LLC, based in Los
Angeles.
During the Feb. 16 webcast, Barnett will lead a discussion focused on
effective techniques for acquiring customers using content marketing
strategies, how CRM tools and targeted communications can generate
customers, and outline new approaches for building community among your
customers. This one-hour live program, which begins at 2 p.m.
Eastern Time, is free for all IMCA members and just $49.95 for
non-members.
"Effective B2B communications can help you build community, engagement
and loyalty among your customers and partners," said Mark Friedlander,
IMCA's president and head of corporate communications at The Main Street
America Group. "During our webcast, Jeremy will provide best practices
about building a community with effective communications to profitably
grow your business, which is paramount for carriers, producers,
underwriters and brokers."
Registration is required to attend IMCA's Feb. 16 webcast. Please visit http://imcanet.com/events/webcasts/
for more information.
About the Webcast's Presenter
Jeremy Barnett is senior vice president of marketing at NAS
Insurance Services LLC, based in Los Angeles. Barnett is responsible for
brand strategy, advertising, sponsorship, sales support and corporate
communications for all lines of business at NAS. He also provides
executive supervision for NAS' technology and project management units,
coordinating efforts across all three departments to drive innovation
and state-of-the-art service to NAS clients and partners.
Barnett joined NAS in 2012 after many years in technology marketing
roles working with leading global brands including Credit Suisse,
Toyota, Sony and HP. Barnett earned his master's degree in educational
technology at San Diego State University and his bachelor's degree at
Rutgers University in New Jersey.
About the Insurance Marketing &
Communications Association (IMCA)
IMCA (www.imcanet.com)
is the oldest insurance marketing association in North America with
roots tracing back to 1921. Membership includes leading international
and domestic multi-line insurance companies and brokerage firms,
regional and specialty companies, general agencies, and prominent
industry suppliers. The organization represents over 120 companies,
including the top five property/casualty writers in the United States.
Members include senior level management and professional staff working
in the areas of corporate communications, advertising, public relations,
marketing communications, marketing and sales promotion, marketing
research and technology.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160204005906/en/
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