[February 09, 2016] |
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SmartBrief to Pioneer Video Ad Units in E-mail
Today, SmartBrief is launching a cutting-edge technology to support
in-line video advertising in an e-mail format within the company's
nearly 250 B2B newsletter publications. Used in combination with text
ads, the new video unit outperformed standard display ads by an average
70 percent, based on pre-launch testing. In some instances, it
outperformed by nearly 300 percent.
The Video-Text ad uses new technology to deliver a user experience
optimized for every e-mail client and device, serving either in-line
video, animation or a static image based on the platform the reader uses
to open the message.
According to a 2015 survey conducted by the Interactive Advertising
Bureau, 67 percent of brand marketers said that they expect to shift ad
budgets in 2016 away from TV and to digital video. The Content Marketing
Institute's 2015 benchmarking studies rank video among the most
effective tactics for both content marketing and lead generation. While
marketers seek to justify the additional cost of video, e-newsletter
advertising units will allow for effectiv measurement of impressions
and conversions.
"SmartBrief video ads are one more way for marketers to tell their story
- and with SmartBrief, marketers know they're reaching the right
audience," said Rick Stamberger, CEO of SmartBrief.
Serving more than 5.8 million senior executives, thought leaders and
industry professionals, SmartBrief is the leading online publisher of
targeted business news and information by industry and is based in
Washington, D.C. By combining technology and editorial expertise,
SmartBrief filters thousands of sources daily to deliver the most
relevant industry news in partnership with more than 200 trade
associations, professional societies, nonprofits and corporate entities.
View an example of the video-text ad unit: https://smartbrief.mytinder.com/view/introducing-the-video-text-ad/recipient/e1e4c95a-cfee-4078-a6df-296852a27aa8
To learn more about SmartBrief or to sign up for a SmartBrief
publication, visit www.smartbrief.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160209006663/en/
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