[April 27, 2016] |
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Certain Launches EventStream, a Comprehensive Event App Suite for Marketing Automation Solutions
In support of its recent Event Automation repositioning, Certain Inc,
the leader in enterprise event solutions, announced today the launch of
EventStream™, a revolutionary collection of apps that enable marketers
to run all event-related marketing activities within their marketing
automation system. The first suite designed for Oracle Eloqua (News - Alert) will be
available for Certain customers this summer.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20160427005437/en/
Pre-Built Invite Campaign (Graphic: Business Wire)
Working with Certain's robust Event Automation platform, marketers can
use Certain EventStream to create events directly within Oracle (News - Alert) Eloqua
and leverage attendee data into automated marketing campaigns, thereby
accelerating their sales cycle. By automating activities, EventStream
enables marketers to optimize planning, executing and driving ROI for
events like roadshows, webinars, and regional user conferences while
maintaining marketing best practices for events and persistent branding.
On average, marketers spend countless hours within their marketing
automation system to implement, execute, and monitor their marketing
campaigns. Certain EventStream automates all event-related marketing
workflows and campaigns directly within the marketing automation
application. As a result, marketers are more productive, leverage rich
data from the event management system in real-time, and seamlessly
collaborate withevent professionals who use the event management
application.
"We are changing the world of the marketer by bringing the power of
event automation directly into their favorite marketing automation
system," said Glen Bentley, Vice President, Product Management at
Certain Inc. "Before Certain EventStream, marketers had to work in both
marketing automation and event management systems, and could only rely
on data synchronization without the ability to automate marketing
activities."
Key Features of Certain EventStream for Oracle Eloqua include:
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Embedded Event Automation within Oracle Eloqua
Certain
EventStream extends Oracle Eloqua to allow marketers to manage all
marketing automation aspects of their events and leverage rich event
data without ever having to log into Certain. EventStream for Oracle
Eloqua relies on content and canvas elements for a seamless user
experience.
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Create and manage events
Using richly branded event
templates created in Certain, marketers can quickly create events from
within Oracle Eloqua. The events are immediately created in Certain
for event professionals to manage, while the events are ready for
marketing automation within Oracle Eloqua.
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Launch automated marketing campaigns
Marketers can easily
launch pre, during, and post-event nurture campaigns within Oracle
Eloqua using rich campaign templates and best practices.
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Leverage rich event and attendee participation data
Marketers
can access event data (e.g. event location, dates) and participant
data (e.g. registration status, session participation, preferences)
within Oracle Eloqua email templates to send targeted email marketing
campaigns.
Learn more about Certain EventStream at: https://www.certain.com/event-management/eventstream/
About Certain, Inc.
Certain is the leading enterprise Event Automation solution that helps
data-driven marketers and event professionals integrate rich buying
signals and attendee insights into omni-channel marketing campaigns to
improve sales and marketing results and deliver event ROI. Certain
partners with hundreds of companies across tens of thousands of events
with millions of attendees. Visit www.certain.com
for more information.
Trademarks
Oracle is a registered trademark of Oracle and/or its affiliates.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160427005437/en/
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