[May 03, 2016] |
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ZTE Mobile Devices Brings ZTE Tour for Consumers to Spain, Following Success Throughout Europe and the United States
ZTE (News - Alert) Mobile Devices, a leading global mobile device maker, today
announced that following its success in European countries and the
United States, its traveling roadshow for consumers to experience ZTE
devices is expanding to Spain. The Europe tour kicked off in Barcelona
during Mobile World Congress (News - Alert) on February 21st, and passed through
Germany, Poland, Italy and France, and concluded the first leg on April
16th. After a short break, the tour, which has a bus that showcases ZTE
devices and related fun activities, will travel through 16 additional
Spanish cities from May 3 to June 21, including Madrid, Valencia and
Seville. Through the tour, visitors will get to try out smartphones and
smart projectors from the AXON, Blade and Spro series and see how each
of these can make an impact in their daily lives.
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The ZTE tour starts its journey to five countries from Barcelona in February 2016, during Mobile World Congress. (Photo: Business Wire)
"So far, our ZTE team has thoroughly enjoyed meeting our enthusiastic
fans from a variety of cultures across Europe," said Jacky Zhang, CEO of
ZTE EMEA and APAC. "We're pleased by how many consumers visite us and
gave our devices rave reviews. ZTE puts the heart of users in everything
we do, and this is a great initiative for us to hear valuable feedback
from our consumers."
More than 18,000 people have seen ZTE on the Europe tour, which has
traveled over 11,625 kilometers and across 14 cities. ZTE Mobile Devices
has partnered with bloggers across dozens of events, drawing huge crowds
and introducing the company to new fans, both in person and through
social media, using hashtag #ZTETour.
In Spain, the ZTE tour is just the latest way ZTE Mobile Devices is
connecting with consumers, and this is in accordance to the company's
2016 goals of boosting brand awareness and doubling market share in the
country. Following ZTE's sponsorship of Sevilla Football Club announced
in February, the ZTE tour will join the fanfare at the team's last home
game May 8 and spot in the Cope del Rey finals on May 21 in Madrid. ZTE
announced a sponsorship deal with the team at Mobile World Congress
2016, to serve as the club's "Official Technology Partner." This
sponsorship seals the deal for ZTE to be the Official Smartphone of the
team.
Consumers and media can catch ZTE Mobile Devices on social media at
#ZTETour, and in person at the following tour stops in Spain:
Murcia: May 3-4
Seville: May 6-8
Cordoba: May 9-10
Malaga: May 11-12
Granada: May 13-14
Descanso: May 16
Madrid: May 17-22
Alicante: May 24-25
Valencia: May 26-28
Valladolid: May 30-31
A Coruña: June 2-4
Pontevedra: June 6-7
Gijon: June 8-9
Bilbao: June 10-11
Pamplona: June 13-14
Barcelona: June 16-18
San Sebastian: June 20-21
About ZTE Mobile Devices
ZTE Mobile Devices is a division of ZTE Corporation, a global
telecommunications equipment, networks and mobile devices company
headquartered in Shenzhen, China. ZTE is a publicly traded company
listed on the Hong Kong and Shenzhen stock exchanges.
ZTE is one of the global leaders in the mobile handset manufacturing
industry in the world, offering a complete range of mobile devices,
including mobile phones, tablets, mobile broadband modems and hotspots
and family desktop integration terminals.
ZTE has partnered with over 230 major carriers, including the world's
top 50 carriers, and distributers in more than 160 countries and regions
around the globe. ZTE is also the only company globally that has been
ranked inside the Top-3 by WIPO (World Intellectual Property
Organization) for the past 5 years (2010-2014) for patent filings. For
more information, please visit: www.ztedevice.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20160503005040/en/
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