[May 20, 2016] |
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Heartland Announces the Launch of Heartland Insights - Turning Data into Action
Heartland Payment Systems, recently merged with Global Payments Inc.
(NYSE:GPN), a leading worldwide provider of payment technology
services, today announced the unveiling of Heartland Insights, a
data and analytics service available to Heartland merchants. Heartland
Commerce will debut the service at the National Restaurant Association
show in Chicago, May 21-24, 2016, with an official launch scheduled July
1, 2016.
Designed specifically for small and medium-sized businesses, Insights leverages
Heartland's acquisition of Beanstalk Data to help restaurants seamlessly
integrate their customer relationship management (CRM) systems and
marketing and engagement programs with the Heartland point-of-sale (POS)
and ecommerce solutions. Insights is designed to securely provide
merchants with valuable data such as:
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New versus repeat customer business
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Busiest times of day by customer segment
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Average customer frequency and spend
Insights will empower independent operators to grow their
customer base and build brand awareness through meaningful analytics and
views into day-to-day operations-leveling the playing field against
larger competitors-with one integrated solution.
Key Highlights/Facts
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Heartland Commerce delivers leading-edge restaurant technology
solutions, marketing automation, payments processing capabilities and
other adjacent business service applications, serving the hospitality
and retail industries.
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More than 100,000 customer locations use Hearland Commerce software
and marketing automation programs.
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With more than 135,000 restaurant merchant relationships, the
Heartland segment has approximately 19 percent share of the entire
restaurant market, including close to 26 percent share of table
service restaurants, according to CHD Expert.
"Insights is a game-changer for small and mid-sized businesses,"
said Christopher Sebes, President of Heartland Commerce. "By having
access to enterprise-level consumer data provided in easy-to-understand
dashboards, independent operators have the ability to make data-driven
marketing decisions based on customer behavior."
Supporting Resources
About Global Payments
Global Payments Inc. (NYSE: GPN) is a leading worldwide provider of
payment technology services that delivers innovative solutions driven by
customer needs globally. Our technologies, partnerships and employee
expertise enable us to provide a broad range of products and services
that allow our customers to accept all payment types across a variety of
distribution channels in many markets around the world.
Headquartered in Atlanta, Georgia with more than 8,500 employees
worldwide, Global Payments is a member of the S&P 500 with merchants and
partners in 29 countries throughout North America, Europe, the
Asia-Pacific region and Brazil. For more information about Global
Payments, our Service. Driven. Commerce brand and our technologies,
please visit www.globalpaymentsinc.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160520005045/en/
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