[May 24, 2016] |
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Fluent Research: Omnichannel Marketers Drive Increased Purchase Frequency
Fluent, LLC, an IDI company (NYSE MKT:IDI) and an industry leader in
people-based digital marketing and customer acquisition, today released
a new research report entitled, "The Omnichannel Advantage". The report
covers how retailers are reaching consumers through online and offline
advertising channels, the impact of omnichannel marketing in driving
sales, and which marketing channels are most effective at driving sales
when paired with email marketing.
Fluent's research, based on a survey of 1,802 American adults conducted
on May 7, 2016, found that:
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More established marketing channels continue to have the widest
reach. About 4 in 10 Americans report seeing television, print and
online ads from their favorite retailer in the past month. The
majority of digital marketing channels are closing the gap, however,
with about 3 in 10 Americans reporting engaging with mobile
notifications, email newsletters, mobile shopping apps, Facebook (News - Alert), and
online videos from their favorite retailer.
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Broad-based channel interactions translate into more sales. Nearly
two-thirds (62%) of consumers who are reached by their favorite
retailer across over 10 channels or more make in-person purchases at
least once per week. That number drops to 41% of those who are reached
by 5 - 9 channels, and 40% of those who are reached across 1 - 4
channels.
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Email pairs best with social media. Email newsletters drive
more frequent purchases when paired with social media channels
compared to any other medium. 56% of consumers who sign up for their
favorite retailer's email newsletters and also follow or like them on
Facebook shop with them once a week or more, compared to 48% of those
who sign up for email and also see online display ads.
"Omnichannel continues to be one of the hottest topics in consumer
marketing, and our survey findings demonstrate that the hype is well
justified," said Matt Conlin, President of Fluent. "Well-orchestrated
customer journeys across multiple channels are driving increased
consumer engagement with brands and higher sales."
Fluent is the premier database marketing company that is regularly
publishing consumer market research leveraging its massive reservoir of
proprieary audience data and real-time survey platform. The company
surveys over 500,000 American adults and generates over 5.5 million
unique survey responses each day. Insights gleaned from Fluent's surveys
fuel highly relevant and precise ad targeting and lookalike modeling,
and are also used for the rapid execution of market research.
To download the full report, "The Omnichannel Advantage," please visit: http://www.fluentco.com/resource/the-omnichannel-advantage/.
About Fluent
Fluent, LLC, an IDI company (NYSE MKT: IDI), is an industry leader in
people-based digital marketing and customer acquisition, serving over
500 leading consumer brands and direct marketers. Leveraging a massive
reservoir of proprietary audience data, as well as millions of real-time
survey interactions with consumers every day, Fluent enables advertisers
to more effectively target and acquire their most valuable customers,
with precision, at a massive scale. The company's headquarters is in New
York City, with satellite offices in Washington, DC and Detroit. For
more information visit http://www.fluentco.com.
About IDI, Inc.
At IDI, we believe that time is your most valuable asset. Through
powerful analytics, we transform data into intelligence, in a fast and
efficient manner, so that our clients can spend their time on what
matters most - running their organizations with confidence. Through
leading-edge, proprietary technology and a massive data repository, our
data and analytical solutions harness the power of data fusion,
uncovering the relevance of disparate data points and converting them
into comprehensive and insightful views of people, businesses, assets
and their interrelationships. We empower clients across markets and
industries to better execute all aspects of their business, from
managing risk, conducting investigations, identifying fraud and abuse,
and collecting debts, to identifying and acquiring new customers. At
IDI, we are dedicated to making the world a safer place, to reducing the
cost of doing business, and to enhancing the consumer experience. For
more information visit http://www.ididata.com.
FORWARD-LOOKING STATEMENTS:
This press release contains "forward-looking statements," as that term
is defined under the Private Securities Litigation Reform Act of 1995
(PSLRA), which statements may be identified by words such as "expects,"
"plans," "projects," "will," "may," "anticipate," "believes," "should,"
"intends," "estimates," and other words of similar meaning. Readers are
cautioned not to place undue reliance on these forward-looking
statements, which are based on our expectations as of the date of this
press release and speak only as of the date of this press release and
are advised to consider the factors listed above together with the
additional factors under the heading "Forward-Looking Statements" and
"Risk Factors" in the Company's Annual Report on Form 10-K filed on
March 18, 2016, as may be supplemented or amended by the Company's
Quarterly Reports on Form 10-Q and other SEC (News - Alert) filings. We undertake no
obligation to publicly update or revise any forward-looking statement,
whether as a result of new information, future events or otherwise.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160524005567/en/
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