[May 24, 2016] |
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The Branded Entertainment Network (BEN) and Crackle to Collaborate on Branded Integration Campaigns
The Branded Entertainment Network (BEN), a world-leading marketplace for
branded integrations in popular global entertainment, today announced
that Crackle, Sony's ad-supported streaming network, will provide BEN
exclusive, first look access to its slate of original feature films and
series, including the critically acclaimed drama "The Art of More,"
starring Dennis Quaid, Kate Bosworth, Christian Cooke and Cary Elwes;
the stop-motion animated comedy series "SuperMansion," with Bryan
Cranston, Seth Green, Keegan-Michael Key and Jillian Bell; weekly game
show series "Sports Jeopardy!" with Emmy® award-winning sportscaster Dan
Patrick; and the recently announced drama, "StartUp," starring Martin
Freeman, Adam Brody, Edi Gathegi and Otmara Marrero. Crackle will use
BEN's technology, database of content, and planning and analytics, to
enhance Crackle's access to advertising, marketing and branded
integration opportunities.
"We are thrilled to be working with Crackle, a recognized innovator in
the OTT space that has a wide reach and full-bodied library of
programming. We've had great success working with Crackle on brand
integrations in their productions, including the first season of "The
Art of More," and this is a natural extension of our combined work,"
said Gary Shenk, CEO of BEN. "In today's rapidly evolving media
landscape, global brands and agencies are seeking innovative marketing
solutions. As a result, global brands and agencies have increasingly
invested in branded integrations in premium content, and in working with
BEN, Crackle will be able to build upon its marketing and advertising
capabilities and add immense value to its original content."
"At Crackle, we are committed to original programming and it's the
foundation of everything we do," said James Smith (News - Alert), SVP, Digital Media
Sales & Partnerships. "In this new collaboration with BEN, brands will
hae seamless access to our original content, as well as back end
reporting, which will allow them to measure real return on their
investments."
BEN is an interactive platform that provides end-to-end access to the
world's most premium film, TV, OTT, digital, music video and celebrity
content. This provides advertising agencies and brands with the ability
to find branded integration opportunities based on budget, demographic
and other variables within Hollywood films, top-tier premium cable and
OTT networks, as well as highly-valuable and difficult-to-access
opportunities with leading digital influencers and content creators on
YouTube (News - Alert), Vine, Facebook, Snapchat, Twitch, Instagram, and other digital
and social media platforms.
As OTT content is continuing to gain popularity amongst consumers,
branded integrations and product placement are a logical next step for
the advertising and marketing industry.
86% of branding marketing professionals feel that branded integrations,
such as product placements, are an effective way of reaching target
audiences. Among those who have invested in branded integrations in the
past, more than three quarters (77%) would recommend/ invest in product
integrations again as a medium to increase brand awareness.
This survey was conducted by Ipsos Public Affairs April 11 - 15, 2016.
For the survey, a national sample of 100 adults ages 18 and over who
work full-time in the marketing, advertising or branding industries were
interviewed online, in English, via Ipsos' U.S. online panel. For more
information, visit, http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=7227.
About The Branded Entertainment Network (BEN):
The Branded Entertainment Network empowers agencies, brands, publishers,
and other media producers to capture the attention of audiences
worldwide by integrating premium and timely entertainment content into
their communications. From the world's leading product integration
platform (BEN),
to the largest daily feed of celebrity content (Splash),
to the global leading agency for rights and music clearances (Greenlight),
Branded Entertainment Network helps elevate projects, amplify brands,
and captivate audiences.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160524006105/en/
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