TMCNet: SalesPredict and TechnologyAdvice Announce Partnership for Predictive Demand Gen

[May 24, 2016]

SalesPredict and TechnologyAdvice Announce Partnership for Predictive Demand Gen

Today at SiriusDecisions Summit 2016, SalesPredict, a fast-growing predictive B2B marketing solution provider, and TechnologyAdvice, a B2B Demand Generation service provider, announced a partnership that will enable B2B marketers to purchase highly-targeted, predictively scored leads from TechnologyAdvice on a CPL basis.

Using predictive analytics + a company's internal CRM and marketing automation system data + the open web and third-party data sources, SalesPredict's Predictive Revenue Automation platform provides predictive scores and insights that help B2B companies target their marketing and sales efforts more effectively to drive revenue. This partnership will allow TechnologyAdvice to use SalesPredict scoring models to provide its customers with predictively scored leads, based on the customer's specific sales conversion history.

"TechnologyAdvice is all about helping our customers fill their sales pipelines with quality names. Uing SalesPredict's powerful predictive scoring technology, we are now able to provide our customers with net-new, laser targeted leads that are 2x-4x more likely to buy from them," said TechnologyAdvice Chief Revenue Officer, Daniel Percey. "It also opens up a new opportunity for us to tailor our offerings for different marketing needs and budgets. We can provide customers with premium 'A' leads, or a mix of leads with different predictive scores."

"Looking at a CPL demand gen program through a predictive lens will help marketers deliver more objectively qualified names to their counterparts in Sales and help drive more revenue. We are excited to partner with TechnologyAdvice on this top-of-funnel, predictive demand gen offering that will help B2B marketing and sales teams complement their inbound strategies with new targeted names for outbound marketing," said SalesPredict Co-founder and CEO Yaron Zakai-Or.

About TechnologyAdvice

TechnologyAdvice is dedicated to educating, advising, and connecting buyers and sellers of business technology. TechnologyAdvice serves over 80 respective technology categories and helps thousands of businesses a year find the right solution for their needs. Based in Nashville, Tennessee, TechnologyAdvice was named to the Inc. 5000 list of America's Fastest-Growing Private Companies in 2014 and 2015 and The Tennessean's Top Places to Work in 2015 & 2016.

About SalesPredict

Who is most likely to buy-and why? SalesPredict can tell you. Founded in 2012, SalesPredict helps B2B Marketing and Sales teams drive more revenue by identifying who their best potential prospects and accounts really are and providing insights that help them target inbound and outbound marketing efforts more effectively. How? Predictive analytics. The company is headquartered outside Tel Aviv and has a U.S. office in San Francisco. Learn more about SalesPredict at www.salespredict.com and by following @SalesPredict on Twitter (News - Alert).


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