[June 16, 2016] |
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Leading Media Companies Choose Ceros to Scale Interactive Branded Content Offering and Immersive Editorial Experiences
Ceros,
the interactive content marketing platform, today announced that leading
publishers including Bloomberg (News - Alert), Bonnier, Gannett, Mashable, Reader's
Digest, The New Republic, The Wall Street Journal, Wenner Media, and XO
Group are now working with the platform to create beautiful, interactive
native content for brands as well as to drive reader engagement with
rich, immersive editorial content.
"The Wall Street Journal's sales development teams are
always hunting for ways to wow our advertising customers by raising the
bar on our proposals and presentations," says Chris Schmicker, Director
of Integrated Marketing, Finance & B2B at Dow Jones. "Ceros has helped
channel our teams' creativity and strategic thought into ambitious,
persuasive pitches that bring ideas to life with embedded multimedia,
interactive graphics, and more. Clients have shared positive feedback on
the projects we've completed to date."
The addition of these premium publishers to Ceros' accelerating client
roster illustrates the company's mission of unlocking creativity in all
industries, from publishing and technology to retail and sports. With
Ceros, both visual and verbal storytellers are empowered with an
easy-to-use platform that lets their imaginations run wild. The software
makes it easy to build and distribute truly unique digital content that
stands out in a crowded digital environment where every brand and
publisher is fighting to capture the attention and loyalty of readers.
"We're starting to see a major shift in the publishing industry.
Delivering content-rich experiences is now fundamental to the future of
journalism. Not only is it essential to branded content sales today, but
it's also a crucial part of providing amazing editorial experiences that
will keep readers coming back," said Simon Berg, CEO and Founder, Ceros.
"At Ceros, we believe that interactive content is only possible at scale
with the right technology. To that end, we empower publishers to
streamline their path to creativity, catapult their content into the
future, and drive revenue and engagement that directly affects their
bottom line."
Join Ceros this Thursday, June 16th for its inaugural Publisher Night.
Attendees will learn and network alongside their peers in editorial,
branded content, and digital publishing as they discuss the value and
opportunities available to improve reader engagement and branded content
sales with interactive content.
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Who:
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Ceros, the interactive content creation platform
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What:
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Ceros
Publisher Night
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Where:
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Ceros Pub
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151 W 25th Street, Floor 2
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New York, NY 10001
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When:
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Thursday, June 16th
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6:30pm - 9:30pm ET
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Tickets:
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Attendance is free, but space is limited - register
here today!
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About Ceros Ceros is an interactive content creation
platform that empowers marketers and designers to create rich, engaging
content, without any coding.
The Ceros cloud-based design studio makes it easy to collaborate on
stunning, unique digital projects in real time and publish with the
click of a button. Distributing your content is as simple as sharing a
link or dropping an embed code on your site. On the back end, Ceros
analytics delivers viewer interactions on a granular level so you can
understand what's working and what isn't.
Founded in 2013 by Simon Berg and Dominic Duffy, Ceros has offices in
New York and London. We're backed by Sigma Prime Ventures, Greycroft,
and StarVest Partners. Learn more at ceros.com
and follow us on Twitter (News - Alert) @cerosdotcom.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160616005029/en/
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