TMCNet:  Leading Media Companies Choose Ceros to Scale Interactive Branded Content Offering and Immersive Editorial Experiences

[June 16, 2016]

Leading Media Companies Choose Ceros to Scale Interactive Branded Content Offering and Immersive Editorial Experiences

Ceros, the interactive content marketing platform, today announced that leading publishers including Bloomberg (News - Alert), Bonnier, Gannett, Mashable, Reader's Digest, The New Republic, The Wall Street Journal, Wenner Media, and XO Group are now working with the platform to create beautiful, interactive native content for brands as well as to drive reader engagement with rich, immersive editorial content.

"The Wall Street Journal's sales development teams are always hunting for ways to wow our advertising customers by raising the bar on our proposals and presentations," says Chris Schmicker, Director of Integrated Marketing, Finance & B2B at Dow Jones. "Ceros has helped channel our teams' creativity and strategic thought into ambitious, persuasive pitches that bring ideas to life with embedded multimedia, interactive graphics, and more. Clients have shared positive feedback on the projects we've completed to date."

The addition of these premium publishers to Ceros' accelerating client roster illustrates the company's mission of unlocking creativity in all industries, from publishing and technology to retail and sports. With Ceros, both visual and verbal storytellers are empowered with an easy-to-use platform that lets their imaginations run wild. The software makes it easy to build and distribute truly unique digital content that stands out in a crowded digital environment where every brand and publisher is fighting to capture the attention and loyalty of readers.

"We're starting to see a major shift in the publishing industry. Delivering content-rich experiences is now fundamental to the future of journalism. Not only is it essential to branded content sales today, but it's also a crucial part of providing amazing editorial experiences that will keep readers coming back," said Simon Berg, CEO and Founder, Ceros. "At Ceros, we believe that interactive content is only possible at scale with the right technology. To that end, we empower publishers to streamline their path to creativity, catapult their content into the future, and drive revenue and engagement that directly affects their bottom line."

Join Ceros this Thursday, June 16th for its inaugural Publisher Night. Attendees will learn and network alongside their peers in editorial, branded content, and digital publishing as they discuss the value and opportunities available to improve reader engagement and branded content sales with interactive content.



     

Who:

Ceros, the interactive content creation platform

What:

Ceros Publisher Night

Where:

Ceros Pub
151 W 25th Street, Floor 2
New York, NY 10001

When:

Thursday, June 16th
6:30pm - 9:30pm ET

Tickets:

Attendance is free, but space is limited - register here today!

 

About Ceros
Ceros is an interactive content creation platform that empowers marketers and designers to create rich, engaging content, without any coding.

The Ceros cloud-based design studio makes it easy to collaborate on stunning, unique digital projects in real time and publish with the click of a button. Distributing your content is as simple as sharing a link or dropping an embed code on your site. On the back end, Ceros analytics delivers viewer interactions on a granular level so you can understand what's working and what isn't.

Founded in 2013 by Simon Berg and Dominic Duffy, Ceros has offices in New York and London. We're backed by Sigma Prime Ventures, Greycroft, and StarVest Partners. Learn more at ceros.com and follow us on Twitter (News - Alert) @cerosdotcom.


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