[June 17, 2016] |
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Yahoo Appoints IMS as Sales Partner in Spanish-Speaking Latin America
Yahoo! Inc. (NASDAQ:YHOO) has appointed IMS
Internet Media Services (IMS), a joint venture with Sony Pictures
Television and a leading digital marketing and communications company,
to help drive advertising sales in Spanish-speaking Latin America.
Yahoo drives value for advertisers in Latin America by helping them
engage with consumers online through the combination of data, content
and technology. Fusing valuable data insights from 165 billion daily
data events, Yahoo provides high-value, high-performing solutions to
help advertisers target, reach and engage relevant audiences.
The core offerings IMS will provide on behalf of Yahoo to clients in
Latin America include:
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High-impact premium formats: includes Yahoo Homepage, along
with leading news, sports, finance and lifestyle properties, for brand
building and content marketing.
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Audience (News - Alert) display and video: leverage Yahoo's rich data set and
sophisticated targeting solutions to reach more relevant audiences
across Yahoo sites and apps, and third-party inventory.
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Native advertising through Yahoo Gemini: tap into the
fast-growing native ad format to reach target audiences seamlessly
across devices.
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Programmatic advertising through BrightRoll: drive efficient
programmatic buying to connect with consumers across ad formats and
devices.
"We are excited to partner with IMS based on their leadership, sales
expertise, and their deep undrstanding of the Latin American digital
media landscape," says Armando Rodriguez, Yahoo's Vice President, Latin
America & US Hispanic. "Latin America is an important market for Yahoo
and we are committed to helping advertisers leverage our ad platforms
and data to effectively reach their marketing objectives."
"We are delighted to partner with Yahoo, such an iconic digital player,
throughout Spanish-speaking Latin America. Yahoo's premium content and
data-driven audience solutions drive relevance for advertisers
throughout the region," said Gastón Taratuta, CEO, Founder and Partner
for IMS.
Yahoo joins IMS' roster of international brand leaders such as Twitch,
EA, Vevo, Foursquare, Twitter, Waze, Spotify (News - Alert) and LinkedIn.
About Yahoo
Yahoo is a guide to digital information discovery, focused on informing,
connecting, and entertaining users through its search, communications,
and digital content products. By creating highly personalized
experiences, Yahoo helps users discover the information that matters
most to them around the world -- on mobile or desktop. Yahoo connects
advertisers with target audiences through a streamlined advertising
technology stack that combines the power of Yahoo's data, content, and
technology. Yahoo is headquartered in Sunnyvale, California, and has
offices located throughout the Americas, Asia Pacific (APAC) and the
Europe, Middle East and Africa (EMEA) regions. For more information,
visit the pressroom (pressroom.yahoo.net)
or the Company's blog (yahoo.tumblr.com).
About IMS
IMS Internet Media Services (IMS), a joint venture with Sony Pictures
Television, is a leading digital marketing and communications company
that partners with fast-moving businesses seeking to expand into and
within Latin America. IMS helps brands reach new levels of engagement
and grow within the region through our exclusive ecosystem of commercial
partnerships, creative and content solutions, and media investment and
management services. Leading brands such as Twitch, EA, Foursquare,
LinkedIn (News - Alert), Spotify, Twitter, Vevo and Waze have partnered exclusively
with IMS to strengthen their presence in Latin America. IMS is
headquartered in Miami, with offices in Brazil, Mexico, Argentina,
Colombia, Chile, Panamá, Peru, Ecuador, Guatemala, Costa Rica and
Uruguay. www.imscorporate.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20160617005157/en/
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