[June 17, 2016] |
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ICR and PRWeek Present Webcast on Best Practices for Communicating Like a Business Built to Last
ICR, a leading strategic communications and advisory firm, will host a
webcast in partnership with PRWeek titled "Time to Grow Up: A
Guide to Communicating like a Business Built to Last" on Wednesday, June
22 at 1 p.m. ET. The 90-minute webcast will offer guidelines and best
practices for companies on how communications programs can be designed
and scaled to not just support what a business has achieved thus far,
but what it hopes to achieve in the future.
The webcast, designed for agency and corporate public relations
professionals, will feature leading investor and corporate
communications experts Tom Ryan, CEO of ICR, and Michael Fox, managing
partner with ICR. The panel will also include Leigh Ann Schultz,
managing director, accounting & transaction services at MorganFranklin (News - Alert)
Consulting, a strategy and execution-focused business consulting firm,
and Theodore D. Lithgow, Ph.D., chief operating officer of Humacyte, a
privately held regenerative medicine and biotechnology company that was
recently listed as one of CNBC's Disruptor 50.
Moderated by PRWeek's managing editor Gideon Fidelzeid, the
expert panel will discuss why communications efforts must align with
where a company plans to be in the future as opposed to only where it is
now, and that companies of all sizes should design a public relations
and investor relations program that can easily evolve as the company
does. Attendees will learn how to frame a company narrative and
establish messaging alignment across all stakeholder audiences, build
visibility and presence with key indstry and business media, and
formalize operations by "professionalizing" internal processes and
functions.
"The perception that PR and IR programs should only evolve and think big
picture when a major company or market event has occurred is outdated.
No matter what stage of growth a company is in, it is fundamental for an
organization to have a strategic and compelling company narrative, to
build brand awareness, and to showcase its value and key differentiators
to the media and stakeholders alike," said Tom Ryan, CEO of ICR.
"Communications functions should serve as a foundation for everything a
company does. It sets the stage to enhance and maintain a positive
reputation and plays an integral role in achieving long-term business
goals and strategy."
To register for the webcast, visit https://engage.vevent.com/index.jsp?eid=3110&seid=277&code=0525#full_registration_form,
or for more information, email Caitlin Burke at [email protected].
About ICR
Established in 1998, ICR partners with companies to optimize
transactions and execute strategic communications programs that achieve
business goals, build credibility and enhance long-term enterprise
value. The firm's highly differentiated service model, which pairs
capital markets veterans with senior communications professionals,
brings deep sector knowledge and relationships to more than 500 clients
in approximately 20 industries. Today, ICR is one of the largest and
most experienced independent communications and advisory firms in North
America maintaining offices in New York, Norwalk, Los Angeles, Boston,
San Francisco and Beijing.
Learn more at www.icrinc.com.
Follow us on Twitter (News - Alert) at @ICRPR.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160617005365/en/
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