[June 21, 2016] |
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Federated Media Expands Network of Content Creators Through Partnership with Tidal Labs
Federated
Media, an integrated media and content marketing company, today
announced a partnership with Tidal
Labs, an online influencer platform. Federated Media is known for
pairing the nation's leading brands with top independent influencers to
create compelling content delivered at scale. The partnership with Tidal
Labs gives Federated Media access to an additional network of thousands
of influencers and allows Federated Media's clients to more efficiently
expand and target campaigns.
"We're creating intelligent content that scales. By leveraging an
expanded network of influencers through Tidal Labs, brands and
advertisers can get more access to custom content that resonates and
drives connection and engagement at every stage of the content journey,"
Jonathan Silverstein, SVP, Head of Digital Businesses, at Federated
Media commented on the news. "This partnership is the first of many
exciting steps in our mission to grow the reach and scale of our content
creator network."
"Federated Media has long been at the forefront of content marketing,
and we're excited to help bolster the company's offerings by providing
access to thousands of talented content creators," said Matthew Myers,
CEO at Tidal Labs.
Federated Media offers a full content journey solution, from the
creation of branded content, to distribution, awareness, targeting,
engagement, performance and conversion. Each stage of this journey is
amplified with data and proprietary social tools to maximize a content
marketer's campaign performance.
The partnership with Federated Media is akey step in the building of
the CreatorExchange, Tidal Lab's open creator "network-of-networks,"
through which brands and agencies can activate influence from many
networks and partners across the web in real time. Federated Media is
the first company to join Tidal Labs' clear, transparent marketplace
model.
Federated Media has also expanded its Data Science team to provide brand
partners with deeper insights on content marketing campaigns as they
look to leverage data across all parts of the content journey.
Advertisers can segment by audiences and optimize content marketing
campaigns by leveraging richer insights from data to market more
efficiently.
Federated Media plans to continue to grow its network of influences
through direct relationships and strategic partnerships in 2016.
"Brands say that they are the experts, but that's not the case. It's the
individuals that are trusted experts and building relationship with them
will be where advertising needs to go next," said James Sandora, SVP of
Global Digital, Kohler (News - Alert), current Tidal client. "Tidal Labs understands
what creators want, making them an ideal partner for brands looking to
discover and collaborate with fresh talent."
For more information on Federated Media's complete content journey
solution, please visit www.federatedmedia.net.
About Federated Media
Federated Media, a Media General company, is a premium publisher
community driving engagement for brands through pure native, intelligent
content and advertising solutions with accelerated reach using its
proprietary social media buying offering. As a pioneer in content
marketing, Federated Media is a trusted partner connecting brands to a
community of high-quality and authentic content producers with an
audience of 240 million consumers. Federated Media provides
high-quality, innovative advertising solutions across all screens and
devices, through the use of proprietary social technology, amplified for
digital and TV. The company is headquartered in New York City with
offices in Chicago, Austin, Detroit, San Francisco, El Segundo, CA (News - Alert) and
Hermosa Beach, CA. For more information, visit http://www.federatedmedia.net/
or follow on Twitter (News - Alert) @FMP.
About Tidal Labs
Tidal Labs operates an online platform that connects online influencers
to companies. Its proprietary ContentMetric® Influencer CRM
allows brands, agencies and media companies to activate, curate,
distribute and measure influencer content at unprecedented scale. It's
CreatorExchange network helps bloggers, tweeters, and other social media
influencers gain a platform for their work to be seen, and supported. In
tandem, ContentMetric & CreatorExchange power influencer campaigns,
networks and ongoing "content-as-a-service" for clients such as Old
Spice, Banana Republic and Today Show. Tidal Labs was founded in 2009
and is based in New York, New York. For more information visit http://tid.al
View source version on businesswire.com: http://www.businesswire.com/news/home/20160621005397/en/
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