[June 22, 2016] |
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SCORR Marketing Appoints Three Industry Veterans to Senior Positions
SCORR
Marketing, a global health science marketing and communications
firm, has announced the addition of three employees, including Cliff
Echols as market intelligence director and Kerry
Hutchings and Cherie
Squires as senior directors of program management.
As the market intelligence team leader, Echols helps clients access
client satisfaction and lost opportunities, evaluates their market
segmentation, measures brand awareness, appraises market perception and
conducts competitor analysis to effectively develop marketing strategy.
Prior to joining SCORR, Echols served as a research director at Bluebox
esearch and a market research manager at That's Nice, LLC.
As senior directors of program management, both Hutchings and Squires
capitalize on their extensive health science industry experience to
provide strategic direction to SCORR's global clients to meet their
marketing goals. They will develop marketing and communications programs
and drive strategy and tactical solutions to ensure maximum visibility
and to generate qualified leads.
Before coming to SCORR, Hutchings worked as the senior director of
global strategic marketing at Worldwide Clinical Trials and a marketing
director at inVentiv Health Clinical.
Previously, Squires was the associate director of marketing at inVentiv
Health Clinical and the manager of branding and creative services at
Avaya (News - Alert), Inc.
"We are thrilled to welcome Cliff, Kerry and Cherie to the team," said Krystle
Buntemeyer, senior vice president and chief marketing officer at
SCORR. "Their expertise and proven success in the health sciences
industry will be an asset to our clients."
Echols, Hutchings and Squires will be attending the Drug
Information Association (DIA) Annual Meeting in Philadelphia, June
26-30. Please schedule
a meeting if you would like to visit with them about your marketing
goals.
About SCORR Marketing SCORR Marketing is the leading
marketing and communications firm in the health sciences industry. We
partner with organizations involved in global research, development and
commercialization of biopharmaceutical and device products and the
delivery of health care products and services. At SCORR, we achieve
results for our clients by applying our proven, disciplined approach to
synthesize market intelligence, strategy and creativity. We have
locations across North America and Europe. For more information, visit www.scorrmarketing.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160622005267/en/
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