TMCNet:  Campaign Monitor Delivers New App Store & Certified Partner Program

[June 22, 2016]

Campaign Monitor Delivers New App Store & Certified Partner Program

Campaign Monitor, the leading provider of simple and elegant email marketing software for business, today unveiled a new App Store and certified partner program. With more than 200 certified apps and integrations to leading marketing technology providers, now every marketer can create a modern marketing technology stack. The new partner program includes tools and resources for partners and developers to build apps that work seamlessly with Campaign Monitor, providing customers with trusted solutions to grow their business.

"Today, there are thousands of different technologies that marketers use to execute and track the success of their digital marketing programs," said Kraig Swensrud, CMO, Campaign Monitor. "The new Campaign Monitor App Store provides prescriptive collections of certified apps and integrations that marketers need to simplify the martech landscape and build a custom marketing technology stack."

Introducing the new Campaign Monitor App Store

Every modern marketer has a full set of technology solutions that they use to connect with customers and grow their business. With an average ROI of 4300 percent [1], email marketing software is a marketer's digital workhorse. But there are thousands of other apps that marketers at growing businesses use to make their email campaigns relevant, timely and personal. Now every marketer can tailor their technology stack to fit their businesses' unique needs with:

  • Certified apps & integrations. The new App Store includes more than 200 certified apps and integrations that cnnect Campaign Monitor with leading technologies like WordPress for signup forms, Unbounce for landing pages, and Shopify and Magento for ecommerce.
  • Curated collections. Collections provide customers a prescribed set of apps and integrations based on their businesses and industry needs.
  • Trusted partnerships. The new certified partner program empowers partners and developers with tools, APIs, professional guidance, certifications, and co-marketing opportunities for thousands of partners and app developers to create trusted apps.

"Marketers know that Unbounce and Campaign Monitor together make growing your audience seamless," said Rick Perreault, CEO of Unbounce. "With Campaign Monitor's new App Store, marketers have a trusted source of certified technologies that work seamlessly with all of their email marketing campaigns."

How innovative brands build a modern marketing technology stack

Companies like Birchbox, BuzzFeed and Jaybird are using the new Campaign Monitor App Store and curated collections to build their own customized marketing stack.

"Email marketing is core to how we connect with our existing and prospective customers, and just like in a conversation, we want to adjust our message to be relevant for each of our audiences," said Shelley Jones, Founder, dignify. "With Campaign Monitor's new App Store, it was simple and straightforward to add the Shopify integration to our essential marketing toolkit. Every message we send can be even more personalized, without any added effort."

Pricing and Availability

The new Campaign Monitor App Store is generally available today at no cost to new and existing Campaign Monitor customers. Pricing varies per application.

About Campaign Monitor

Campaign Monitor is the leading provider of simple and elegant email marketing software for business. More than two million customers at 150,000 companies worldwide, including BuzzFeed, Coca-Cola, Disney (News - Alert), Rip Curl and the San Diego Chargers, use Campaign Monitor to run email marketing campaigns that deliver results for their business. Founded in 2004, Campaign Monitor has offices and 24/7 live support in 20 cities globally, including San Francisco, New York, London and Sydney. Learn more at www.campaignmonitor.com.

[1] Search Engine Journal (2014) An Increased ROI of 4,300%? It's True and Possible with Email Marketing - Retrieved from https://www.searchenginejournal.com/increased-roi-4300-true-possible-email-marketing/96537/


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