TMCNet: Sway Group Celebrates Five Year Milestone with 'Massive' Digital Bash and Influencer Twitter Party

[June 22, 2016]

Sway Group Celebrates Five Year Milestone with 'Massive' Digital Bash and Influencer Twitter Party

In celebration of Sway Group's fifth anniversary, the nation's leading content and influencer marketing agency will activate its influencer network to mark the milestone online during a Twitter (News - Alert) party today at 10 a.m. PDT using the hashtag #SwayIs5.

In just five years, Sway Group has evolved substantially in anticipation of the growth of influencer marketing, including the creation of Massive Sway (through an acquisition of The SITS Girls in 2014) and the frequent addition of sales offerings to align with new social media platforms and changing algorithms. The influencer community has doubled in size and now boasts a proprietary dashboard for campaign management and unparalleled measurement and results reporting tools.

"Five years ago we noted a true need for more orchestrated influencer efforts that could scale both larg and small and went with our gut instinct that assured us that influencer marketing as a whole was growing in value," said Sway Group Founder and CEO, Danielle Wiley. "With the right partners and the best team in place, we're thrilled with the momentum we've achieved and maintain our look forward as the industry continues to thrive."

Since 2011, the company has grown from a three-person startup to a company of 36 including partners, employees, consultants and strategic alliances to expand business and consulting support.

The company has achieved year-over-year growth, all without outside funding, earning recognition on Inc.'s list of the 10 Fastest Growing Women-Led Companies in San Francisco, as well as its 500 list of America's Fastest-Growing Private Companies.

Join the celebration on Twitter by following #SwayIs5 Wednesday, June 22 at 10 a.m. PDT for a look back at the past five years and a glimpse of what's to come. For more about Sway Group, visit swaygroup.com.

About Sway Group LLC

Sway Group is a content marketing agency that represents some of the most well-known and rising star publishers across multiple social media platforms generating customized content, video, media campaigns, and dynamic events. The Massive Sway network is comprised of 90,000 influencers from nearly all content verticals - parenting, DIY, food, technology, beauty, fashion, design and more. Sway Group connects corporate and agency clients with the right influencers to create compelling content marketing campaigns for tailored, high impact results.

In 2015, Sway Group was included in Inc.'s list of the 10 Fastest Growing Women-Led Companies in San Francisco, as well as its 500 list of America's Fastest-Growing Private Companies. The company was chosen as a finalist in the 2015 PR News Agency Elite Awards in the "Marketing to Women" category and as a finalist for the "Best Use of Twitter" at the 2015 Digiday Content Marketing Awards. Visit www.swaygroup.com for more information.


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